Creative Spotlight: July’s Standout Campaign
July 16, 2019

Creative Spotlight: July’s Standout Campaign

Welcome to the first feature in our new Creative Spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out just how the creative has landed. Brand: Peperami Campaign: ‘We are animal’ Agency: Atomic London […]

6 Hottest Topics from Cannes Lions 2019
July 03, 2019

6 Hottest Topics from Cannes Lions 2019

For one glorious, sunny and rosé-drenched week each year, marketers from across the globe congregate in the south of France to celebrate creativity and reward creative efforts from the preceding year.  This June we joined the (literal) party. Right through from bleary early morning presentations to late night networking opportunities, we learned a lot from […]

Disney or Die? What the Future Holds for Netflix
May 30, 2019

Disney or Die? What the Future Holds for Netflix

We all love Disney, right? From family favourites like Frozen and Toy Story to blockbuster movies like Avengers and Star Wars – where would entertainment be without it? That’s the question Netflix is asking itself as Disney prepares to withdraw all of its content from the streaming platform. In November, Disney+ will launch in the […]

10 Top Facts about Gen Z & Travel in 2019
May 20, 2019

10 Top Facts about Gen Z & Travel in 2019

Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]

The 10 Most Anticipated New Products for 2019
April 30, 2019

The 10 Most Anticipated New Products for 2019

Check out consumers' most anticipated new products for 2019 . Everything from Apple's newest computer, Dyson's newest air purifying technology, and Urban Decay's ingenious brand collaboration have shoppers all revved up.

Can Politics and Business Mix
February 26, 2019

Can Politics and Business Mix

The perils of getting involved with politics are well known. The political landscape is inherently divisive, often highly emotive, and prone to shifting unrecognisably from week to week. For businesses, with their rigid sales targets and predictions based on more reliable happenings, it’s a precarious world to dabble in.

Not On Purpose: 6 Times Parody Highlighted Problems with Purpose
February 14, 2019

Not On Purpose: 6 Times Parody Highlighted Problems with Purpose

Done well, a tongue-in-cheek approach can excel with consumers. It can be entertaining, and it can help establish a feeling of your brand as one that’s upfront, honest, and refreshingly human. We bring you six of the most memorable parody ads in recent history...

Serve a Purpose: Finding your Brand When it’s Lost its Way
January 31, 2019

Serve a Purpose: Finding your Brand When it’s Lost its Way

Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early stages; after all, for a brand to succeed, you need real belief. Knowing why you’re doing what you’re doing ensures you fight hard enough to survive in those crucial early days.

5 Purpose-driven bands that are killing it (and what you can learn from them)
January 16, 2019

5 Purpose-driven bands that are killing it (and what you can learn from them)

Back in 2015 Nielsen data showed that purpose was becoming a purchase driver. 69% of consumers were happy to pay more for organic products, 58% for environmentally-friendly products, and 56% for ethical products. Four years on, and this trend has exploded across the world. Younger brands in particular are making sure they form with purpose in mind from the very beginning. We’re going to take a look at five up-and-coming companies who are doing it particularly well.

Best of Attest in 2018
December 20, 2018

Best of Attest in 2018

This year alone, we’ve published over 220 blog posts, which have been read 250,000 times. That’s a lot of content, and we know you don’t have time to read it all (even though we know you want to). So we’ve brought the best articles together into one post for you.