January 31, 2019
Serve a Purpose: Finding your Brand When it’s Lost its Way
Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early stages; after all, for a brand to succeed, you need real belief. Knowing why you’re doing what you’re doing ensures you fight hard enough to survive in those crucial early days.