10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation
January 08, 2019

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation

What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals. Here we’ve listed 10 valuable uses for market segmentation, categorised by business function, including marketing teams, strategy and NPD.

Christmas Adverts: How to Maximise Their Impact by Pre-Testing
November 29, 2018

Christmas Adverts: How to Maximise Their Impact by Pre-Testing

For over a decade, colleagues have gathered around water coolers and families at dinner tables to discuss the Christmas TV adverts. In a few years they’ve become a national talking point, and your brand will want to make sure your effort is being discussed favourably in that conversation.

How to Build Your Brand Beyond Facebook
November 19, 2018

How to Build Your Brand Beyond Facebook

And as people rely on Facebook less and less, there are plenty of others snapping up their attention. With this increasing competition (and less engaged Facebook users), Facebook is no longer a surefire way of finding an engaged audience. So will you build your brand in a post-Facebook world?

How to Test Your Next Audio Advert
November 06, 2018

How to Test Your Next Audio Advert

Consumers hear a lot of things; listening to conference calls, listening for train announcements, listening for the ping of the microwave, even listening in their sleep. Silence can be quite a novelty in today’s busy world. So how can your audio advert ensure it is heard above the noise?

Split Down the Middle: 5 Reasons Why Attest Beats Facebook’s A/B (Split) Testing Feature
November 06, 2018

Split Down the Middle: 5 Reasons Why Attest Beats Facebook’s A/B (Split) Testing Feature

You wouldn’t launch an advert on Facebook without a killer headline, but unless you’re testing the headline, how do you know it’ll stand out amongst competitors and, fundamentally, drive sales? With Attest's A/B testing feature, that's how.

7 Reasons Why Consumer Audiences Are Better Than Panels
September 26, 2018

7 Reasons Why Consumer Audiences Are Better Than Panels

Panels served our needs once upon a time, they got us from A (questions) to B (answers from consumers). But the world has moved on, and so has the consumer insights sector. Now you can get from A to B much faster, more reliably and even enjoy the ride along the way.

Essential Tools for a Bullet-Proof Brand Strategy [6 Indispensable Tools]
September 21, 2018

Essential Tools for a Bullet-Proof Brand Strategy [6 Indispensable Tools]

Your strategy needs to be as tailor-made to the people it’s aiming to reach as possible. For that to happen, your ideas need to be rooted in deep thinking, and backed up by consumer insight. Here are 6 of the very best tools and frameworks for anyone looking to create a robust brand strategy.

The New CMOs Guide to Rethinking Brand Strategy at Struggling Companies
September 18, 2018

The New CMOs Guide to Rethinking Brand Strategy at Struggling Companies

CMOs are responsible for the way a brand speaks to its consumers. We take this as a given: marketing is the communication function of a business, responsible for sending out the right messages to the world. What we often think less about, but is no less important, is inbound communication.

Why Consumer Insight Should Be Owned by the CMO
August 24, 2018

Why Consumer Insight Should Be Owned by the CMO

Setting the right tone from the outset will make or break the commercial success of a company. As such, it’s more important for CMOs to have their ear to the ground than anyone else. CMOs need to know their consumers inside out, so that their key branding decisions will connect and resonate.

Seven Secrets to Building a Trusted Brand
August 01, 2018

Seven Secrets to Building a Trusted Brand

This month, we held a webinar on ‘how to build a trusted brand.’ To help us, we invited two brand experts to come in, take part and share their wisdom, insight and expertise. Here are our top seven takeaways.