The Competitor Intelligence Survey Template
April 10, 2018

The Competitor Intelligence Survey Template

The Competitor Intelligence Survey template offers the necessary mix of quantitative and qualitative data to show you the popular rankings of brands within your market, and explain the reasons motivating these scores.

100 Great Survey Questions for Every Kind of Consumer Insight
April 10, 2018

100 Great Survey Questions for Every Kind of Consumer Insight

Writing great survey questions is probably the most important step when running a consumer insights project. We’ve listed 100 of our favourite, tried-and-tested survey questions, and categorised them for you.

5 Simple Creative Tests to Get the Most from Audio and Video Advertising
March 05, 2018

5 Simple Creative Tests to Get the Most from Audio and Video Advertising

It’s vital that your advertising budget is backing the right horse. Consumer intelligence is the simplest way to know how your advert will perform, so that you can optimise this before the advert goes live.

How To Measure Brand Equity
February 21, 2018

How To Measure Brand Equity

Measuring brand equity is key to the success of your company. This guide shows you three simple methods so that you can start tracking your brand's value today.

5 Examples of Consumer Brands with Awesome Social Media
January 15, 2018

5 Examples of Consumer Brands with Awesome Social Media

If you are an aspiring marketer, or a business owner; you will know by now that in the digital age we live in, businesses cannot survive without a creative and innovative online presence.

12 Brand Extensions Consumers Would Love to See
November 13, 2017

12 Brand Extensions Consumers Would Love to See

We asked consumers which brands they'd like to see launch brand extensions across 12 different categories. Here's how they voted.

An Introduction to Market Intelligence
November 08, 2017

An Introduction to Market Intelligence

Our introduction to market intelligence shows you how to use data and intelligence for making big, important business decisions (and how to get them right).

Why Brand Equity is So Important and How to Measure It
October 25, 2017

Why Brand Equity is So Important and How to Measure It

Brand equity helps increase sales, profits and influence. We look at what it means; and how you can measure, manage and maximise the value of your brand.

Converting Competitive Intelligence into Market Share
October 02, 2017

Converting Competitive Intelligence into Market Share

Do you know what makes your brand stand out from the crowd? Discover how to leverage competitive intelligence to increase your market share.

5 Revealing New Insights to Help Brands Connect with Consumers
July 24, 2017

5 Revealing New Insights to Help Brands Connect with Consumers

Knowing what consumers care about is the first step to connecting with them on terms they'll welcome. Here's 5 research-backed ways to win their hearts and minds.