Creative Spotlight: August’s Standout Campaign
August 31, 2019

Creative Spotlight: August’s Standout Campaign

Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]

Age Is Just a Number: Why Age-Agnostic Marketing Works
August 12, 2019

Age Is Just a Number: Why Age-Agnostic Marketing Works

What's the appeal of age-agnostic marketing, and who does it well? Get clued up on why age-agnostic marketing works, with real-life examples.

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
August 08, 2019

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results

Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]

Nailing Niche Audiences: 5 Examples of Highly Targeted Campaigns in Action
August 08, 2019

Nailing Niche Audiences: 5 Examples of Highly Targeted Campaigns in Action

Who's your ideal audience, and how do you appeal to them? We picked out the 5 best examples of marketing campaigns targeted to niche audiences, so you can get inspired.

Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights
August 07, 2019

Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights

Need great consumer insights, but don't know what questions to ask? We asked 10 campaign managers the questions they ask to get the most insight.

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony
August 05, 2019

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony

How do you effectively plan cross-channel campaigns? It can be a pretty daunting task - but we've got you covered with tips, tricks, and stellar examples.

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns
July 31, 2019

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views […]

How to Build a Killer In-House Creative Team
July 23, 2019

How to Build a Killer In-House Creative Team

About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency?  If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise […]

Creative Spotlight: July’s Standout Campaign
July 16, 2019

Creative Spotlight: July’s Standout Campaign

Welcome to the first feature in our new Creative Spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out just how the creative has landed. Brand: Peperami Campaign: ‘We are animal’ Agency: Atomic London […]

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]