5 Ways Your Brand Can (and Should) Use Big Data
June 20, 2019

5 Ways Your Brand Can (and Should) Use Big Data

Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]

7 Marketers Talk the Best Ways to Harness Creativity
June 13, 2019

7 Marketers Talk the Best Ways to Harness Creativity

Marketing today is more of a science than it’s ever been. There’s so much technology, so many tactics and tools, and a wealth of data and analytics. And there might be the perception that  good old fashioned creativity comes last. While it can certainly be hard to keep creative juices flowing when there’s continual pressure […]

UK vs US: 10 Ways Consumers Differ in 2019
June 10, 2019

UK vs US: 10 Ways Consumers Differ in 2019

We might speak the same language but Brits and Americans don’t always think alike. Our US vs the UK 2019 Consumer Trends Report found some significant differences in the feelings and beliefs of the two nationalities, which translates into different consumer behaviour. Here we highlight the 10 most surprising ways we differ and what that […]

10 Top Facts about Gen Z & Travel in 2019
May 20, 2019

10 Top Facts about Gen Z & Travel in 2019

Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]

Marketers vs Consumers: 3 Major Ads Put to the Test
May 15, 2019

Marketers vs Consumers: 3 Major Ads Put to the Test

We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]

How to Innovate for Gen Z: A Marketer’s Guide to Today’s Youth
April 25, 2019

How to Innovate for Gen Z: A Marketer’s Guide to Today’s Youth

More and more research into how Gen Z behaves, thinks, feels, and engages with the world is underway every day. There are entire marketing festivals dedicated to understanding the youth of today, one of which our team went to last week.

International Research: How to Optimise Global Marketing Without Missing the Mark
April 03, 2019

International Research: How to Optimise Global Marketing Without Missing the Mark

It’s easy to make mistakes in uncharted territory, and in this article we will look at some examples of brands failing to properly research their new marketplaces. We’ll also highlight some global marketing strategies done well, alongside the steps you can take to replicate their success.

50 Powerful Questions for Market & Audience Profiling
February 20, 2019

50 Powerful Questions for Market & Audience Profiling

There’s 101 different pieces of information you can gather about consumers, some are vital to creating a strategy for your product that connects on a personal level. Whether you're informing NPD or forming a marketing strategy, here's 50 questions that can help profile your market and audience.

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation
January 08, 2019

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation

What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals. Here we’ve listed 10 valuable uses for market segmentation, categorised by business function, including marketing teams, strategy and NPD.

Christmas Adverts: How to Maximise Their Impact by Pre-Testing
November 29, 2018

Christmas Adverts: How to Maximise Their Impact by Pre-Testing

For over a decade, colleagues have gathered around water coolers and families at dinner tables to discuss the Christmas TV adverts. In a few years they’ve become a national talking point, and your brand will want to make sure your effort is being discussed favourably in that conversation.