Marketing
6 Ways fintech marketers can adapt to changing consumer behaviour
April 07, 2021
6 min read
The pandemic has opened up new opportunities for fintechs. Here are 6 trends fintech marketers need to know.
Marketing
Tom Roach on the value-destroying divide between ‘brand’ and ‘performance’ marketing
March 04, 2021
6 min read
Award-winning marketing strategist Tom Roach, explains how to get long and short-term marketing tactics working in harmony, and reap the rewards.
Marketing
Want your brand to hit the headlines? Here’s how to use consumer surveys to score PR
March 02, 2021
9 min read
Discover the benefits of data-backed PR for brands and how to do it well, with expert advice from Amanda Milligan, Marketing Director at Florida-based content marketing agency Fractl.
Creative Spotlight
Coca-Cola’s Christmas ad steals crown in festive #adtest
December 10, 2020
4 min read
It’s been 100 years since Coca-Cola's first Christmas ad. Find out what the British public think of the brand's heartwarming 2020 festive campaign.
Creative Spotlight
Lego’s Christmas ad is the most emotionally engaging of 2020. but why?
November 25, 2020
5 min read
Lego’s Christmas ad has been declared the most emotionally engaging festive ad of the year. But just what is it about the ad that’s captured viewers' hearts? We used Attest to find out.
Creative Spotlight
What do the public think about Amazon’s COVID Christmas ad?
November 11, 2020
6 min read
Amazon's Christmas ad aims to create optimism for an unusual festive season - but does it succeed? We used creative testing to find out.
Marketing
Killing it With Casuals: Abercrombie & Fitch’s Marketing During Coronavirus
November 09, 2020
7 min read
Learn how Abercrombie & Fitch pivoted their marketing and buying strategy to bring comfort to customers during lockdown (and kept sales healthy).
Marketing
Data-driven marketing: 26 Great ways to use consumer data
November 04, 2020
13 min read
Looking for more certainty when building marketing strategies? Discover 26 ways you can use consumer data for data-driven marketing.
