November 12, 2019
The 10 Most Creative Ad Campaigns of 2019
Brands have got to get creative to stand out - we've rounded up the 10 most creative ad campaigns of 2019, so you can get inspired.
November 06, 2019
The Top 10 Marketing Trends for 2020
Want to know what's hot in 2020? We’ve gathered together an inspiring round-up of trends and predictions from the advertising, digital marketing and graphic design worlds to give you the heads up.
October 24, 2019
JCDecaux Talks Creative Impact & Successful Campaign Planning
Campaign planning is all in a day’s work for OOH giant JCDecaux. We asked them how they use Attest to effectively plan integrated OOH campaigns.
October 14, 2019
Creative Spotlight: Churchill vs GoCompare
We put the latest Churchill ad and GoCompare ad to the test by asking 250 consumers what they thought of each. Find out which creative was crowned the winner.
October 07, 2019
The ‘Hack’ in Growth Hacking: A Cautionary Tale
Everybody loves a quick win. Making money fast is what all startups on small budgets want. But so-called ‘growth hacking’ can actually be damaging.
September 30, 2019
Why the Future of Creativity Is Data-Driven
We chatted to Chrissy Totty, founder of The Big Thinks, about how data is feeding creativity for modern marketers.
September 25, 2019
Campaign Planning, According to a Head of Planning
Campaigns are the lifeblood of marketing, and campaign planning is an art. Find out how the experts mix insight with creative to plan amazing campaigns.
September 19, 2019
12 Top Storytelling Marketing Examples: How Brands Tell Stories
When it comes to stories, brands that tell more, sell more. Check out these storytelling marketing examples, from some of the world's biggest brands.
September 05, 2019
A Growth Mindset is 7 Steps Away
Do you see the glass half-full or half-empty? Learn how to switch to the growth mindset in 7 easy steps, and how it can boost your career.
August 31, 2019
Creative Spotlight: August’s Standout Campaign
Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]