A Growth Mindset is 7 Steps Away
September 05, 2019

A Growth Mindset is 7 Steps Away

Do you see the glass half-full or half-empty? Your outlook can influence every aspect of your life – including how you perform as a marketer.  The impact of mindset is something Professor Carol Dweck talks about in her book ‘Mindset – Changing the Way You Think to Fulfil Your Potential’. She thinks that it’s not […]

Creative Spotlight: August’s Standout Campaign
August 31, 2019

Creative Spotlight: August’s Standout Campaign

Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]

Age Is Just a Number: Why Age-Agnostic Marketing Works
August 12, 2019

Age Is Just a Number: Why Age-Agnostic Marketing Works

Let’s play a game. What interests would you associate with the following people:  Old lady… knitting Middle-aged man… golf Teenage girl… boybands It’s human nature to draw age-based stereotypes, but how accurate are they these days? When we ran a lifestyle survey of 2,000 consumers in the UK and the US, we found that only […]

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
August 08, 2019

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results

Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]

Question Time: Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights
August 07, 2019

Question Time: Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights

Consumers see literally thousands of adverts every day. And yet, they only go on to buy a handful of those products or services. Standing out to consumers, for all the right reasons, is increasingly important in a world where adverts are so easily drowned out by the competition.  Campaign managers have a tough challenge on […]

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony
August 05, 2019

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony

If your marketing campaign was a piece of music would it be a carefully composed concerto or a discordant cacophony?   Being active across multiple marketing channels without consistency between your assets not only creates a sound clash, it means your conversion rate will be falling significantly short of its potential. That’s because today’s consumer typically […]

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns
July 31, 2019

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views […]

90s Nostalgia: 6 Times Advertising Took Us Back in Time
July 29, 2019

90s Nostalgia: 6 Times Advertising Took Us Back in Time

Cycling shorts, bumbags, bucket hats… is this a list of must-have fashion items from a recent style magazine or is it the clothing we’re sporting in those embarrassing 90s photos? It’s both! Just like the 90s is making a come back in our wardrobes, the influences of the decade are also returning to our screens. […]

How to Build a Killer In-House Creative Team
July 23, 2019

How to Build a Killer In-House Creative Team

About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency?  If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise […]

Creative Spotlight: July’s Standout Campaign
July 16, 2019

Creative Spotlight: July’s Standout Campaign

Welcome to the first feature in our new Creative Spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out just how the creative has landed. Brand: Peperami Campaign: ‘We are animal’ Agency: Atomic London […]