With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues. Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]
Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition. Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think […]
Can your brand motivate people to get up off the sofa and do something positive for themselves? Inspiring people to make a change to their lives is an incredible thing – and there couldn’t be a better time to adopt this kind of motivational messaging. A recent study carried out by Attest showed more than […]
Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]
Marketing today is more of a science than it’s ever been. There’s so much technology, so many tactics and tools, and a wealth of data and analytics. And there might be the perception that good old fashioned creativity comes last. While it can certainly be hard to keep creative juices flowing when there’s continual pressure […]
We might speak the same language but Brits and Americans don’t always think alike. Our US vs the UK 2019 Consumer Trends Report found some significant differences in the feelings and beliefs of the two nationalities, which translates into different consumer behaviour. Here we highlight the 10 most surprising ways we differ and what that […]
Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]
We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]
More and more research into how Gen Z behaves, thinks, feels, and engages with the world is underway every day. There are entire marketing festivals dedicated to understanding the youth of today, one of which our team went to last week.
It’s easy to make mistakes in uncharted territory, and in this article we will look at some examples of brands failing to properly research their new marketplaces. We’ll also highlight some global marketing strategies done well, alongside the steps you can take to replicate their success.