Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]
We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]
More and more research into how Gen Z behaves, thinks, feels, and engages with the world is underway every day. There are entire marketing festivals dedicated to understanding the youth of today, one of which our team went to last week.
It’s easy to make mistakes in uncharted territory, and in this article we will look at some examples of brands failing to properly research their new marketplaces. We’ll also highlight some global marketing strategies done well, alongside the steps you can take to replicate their success.
There’s 101 different pieces of information you can gather about consumers, some are vital to creating a strategy for your product that connects on a personal level. Whether you're informing NPD or forming a marketing strategy, here's 50 questions that can help profile your market and audience.
What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals. Here we’ve listed 10 valuable uses for market segmentation, categorised by business function, including marketing teams, strategy and NPD.
For over a decade, colleagues have gathered around water coolers and families at dinner tables to discuss the Christmas TV adverts. In a few years they’ve become a national talking point, and your brand will want to make sure your effort is being discussed favourably in that conversation.
And as people rely on Facebook less and less, there are plenty of others snapping up their attention. With this increasing competition (and less engaged Facebook users), Facebook is no longer a surefire way of finding an engaged audience. So will you build your brand in a post-Facebook world?
Consumers hear a lot of things; listening to conference calls, listening for train announcements, listening for the ping of the microwave, even listening in their sleep. Silence can be quite a novelty in today’s busy world. So how can your audio advert ensure it is heard above the noise?
You wouldn’t launch an advert on Facebook without a killer headline, but unless you’re testing the headline, how do you know it’ll stand out amongst competitors and, fundamentally, drive sales? With Attest's A/B testing feature, that's how.