How To Design a Survey for Continued Engagement
May 02, 2018

How To Design a Survey for Continued Engagement

Bad data is bad news. If you want to gain truthful, actionable insights from your survey respondents, they need to be engaged. Use our easy-to-use report card to work out how engaging your survey will be to consumers so that you can gain the good data you need in order to make business decisions.

Market Research and Consumer Intelligence Glossary
February 23, 2018

Market Research and Consumer Intelligence Glossary

A helpful glossary to illuminate the complex fields of market research and consumer insight. All the key terms and acronyms you need to know.

Why You Have to Look Beyond Your Customers
November 21, 2017

Why You Have to Look Beyond Your Customers

Got a ton of happy users? Do you focus on listening to customers? Great! You're in danger of getting disrupted. Here's how to avoid the fate of Nokia, Kodak and many digital startups too.

How to Avoid Survivorship Bias and Know What Consumers Want Next
November 01, 2017

How to Avoid Survivorship Bias and Know What Consumers Want Next

How to avoid survivorship bias and figure out what consumers want next, so you can successfully innovate and own the future.

Social Media is a Terrible Way to Measure Your Brand
October 24, 2017

Social Media is a Terrible Way to Measure Your Brand

Did you know that thanks to the rapid rise of 'Dark Social', you can no longer measure your brand using social media monitoring tools? Here's the lowdown.

Understanding Online Customer Journeys
October 17, 2017

Understanding Online Customer Journeys

How to combine online data with richer, qualitative offline data to map out online customer journeys in even more detail, helping you to increase conversions.

6 Simple Ways to Test Consumer Preferences
September 12, 2017

6 Simple Ways to Test Consumer Preferences

We run through 6 ways to test consumer preferences online and get answers to your burning questions in next to no time.

How Loss Aversion Affects Market Research and Decision Making
August 31, 2017

How Loss Aversion Affects Market Research and Decision Making

Loss aversion can affect the results of your market research and how you make day-to-day decisions. We explain why it's so powerful and what to do about it.

How to Minimise Bias in Survey Research
August 23, 2017

How to Minimise Bias in Survey Research

Professor Patrick Barwise explains how to avoid response bias and nonresponse bias in survey research so brands gain more valuable insights.

How The Jones Effect Can Help Brands Better Understand Consumers
August 14, 2017

How The Jones Effect Can Help Brands Better Understand Consumers

The Jones Effect is a powerful psychological motivator. While brands should not manipulate it, understanding it can help you figure out what people really want.