Market Research and Consumer Intelligence Glossary
February 23, 2018

Market Research and Consumer Intelligence Glossary

A helpful glossary to illuminate the complex fields of market research and consumer insight. All the key terms and acronyms you need to know.

How to Avoid Survivorship Bias and Know What Consumers Want Next
November 01, 2017

How to Avoid Survivorship Bias and Know What Consumers Want Next

How to avoid survivorship bias and figure out what consumers want next, so you can successfully innovate and own the future.

6 Simple Ways to Test Consumer Preferences
September 12, 2017

6 Simple Ways to Test Consumer Preferences

We run through 6 ways to test consumer preferences online and get answers to your burning questions in next to no time.

How Loss Aversion Affects Market Research and Decision Making
August 31, 2017

How Loss Aversion Affects Market Research and Decision Making

Loss aversion can affect the results of your market research and how you make day-to-day decisions. We explain why it's so powerful and what to do about it.

How to Minimise Bias in Survey Research
August 23, 2017

How to Minimise Bias in Survey Research

Professor Patrick Barwise explains how to avoid response bias and nonresponse bias in survey research so brands gain more valuable insights.

How The Jones Effect Can Help Brands Better Understand Consumers
August 14, 2017

How The Jones Effect Can Help Brands Better Understand Consumers

The Jones Effect is a powerful psychological motivator. While brands should not manipulate it, understanding it can help you figure out what people really want.

How to Write a Customer Survey to Get Actionable Insights
August 02, 2017

How to Write a Customer Survey to Get Actionable Insights

Writing a customer survey that has a high response rate and leads to actionable insights isn't easy. Here's how to get it right.

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each
July 26, 2017

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each

Your complete guide to quantitative vs qualitative research, and how to best use each for better business outcomes.