We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.
A survey is just a conversation; you ask the questions, the respondent answers. The trick is knowing what questions to ask and who to survey. We’ve pulled our Head of Client Experience away from helping our clients for just long enough to quiz her on the 10 factors that make great survey.
If growing a business internationally was easy, everybody would be doing it. However, thorough due diligence at the outset can ensure you are prepared for the challenges of launching overseas. Here we illuminate 6 major hurdles you might face, and how to successfully overcome each.
Between them, the ACE team has years of experience working with consumer data. Running consumer profiling projects is a day in the life for them. Naturally, we looked to Attest’s Head of Client Experience, Renata Kashiwaya Pinheiro, to explain the 6 steps you need to take to go from research rookie to profiling professional.
If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. They go hand-in-hand; segmentations instruct brands who buys their products, and media buying allows brands to reach those consumers wherever they’re hanging out - online or out of home.
Ever launched a survey, and wondered to yourself who might answer it? Not being sure how many responses you'll get, or how representative of your audience they'll be, isn't a great way to conduct business-critical research. Bring quality and consistency to your research with the help of quotas.
If you’re new to the world of consumer intelligence, you might feel like you’re swimming through a confusing sea of jargon that sounds like it belongs in a science lab, not your marketing team. This is your no BS guide to navigating the world of consumer intelligence.
Insight teams have the key to unlock vital consumer information, and given enough autonomy they can guide your business strategy towards great things. But all-too-often they're seen as a responsive team, designed to serve and not to lead. We explain how to redress the balance to everyone's benefit.
Owning a niche allows you to define the rules. This walk-through guide to Audience Segmentation and Market Mapping will give you the strategy you need to thoroughly grasp which spaces are open for you to explore and dominate.
Most brands that start out on survey projects are guilty of saying this phrase at some point early on: ‘Survey scripting is easy, it’s just common sense’. Unfortunately, that’s not always the case. To help, here are 10 unexpected best practices, you'll be writing great surveys in no time.