Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?
July 05, 2019

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?

“Here’s a product, we want you to buy it”. That’s the subtle message of most – if not all – adverts. How they encourage you to buy varies, though. Some warm your heart, some provoke thoughts, some just come out and tell you to buy. It’s this last category that has caught on in recent […]

Top 9 Trends in E-Commerce
June 20, 2019

Top 9 Trends in E-Commerce

What’s troubling online shoppers? What do they wish they could change about buying on the net? Why are they abandoning carts and not leaving reviews? We asked all these questions and more to 1,000 UK consumers* to get a snapshot of the current e-commerce environment. If you sell online, don’t miss these nine consumer insights […]

5 Ways Your Brand Can (and Should) Use Big Data
June 20, 2019

5 Ways Your Brand Can (and Should) Use Big Data

Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]

Did Nike “Just Do It” for Consumers? Reactions to Nike’s Plus Size Mannequins
June 14, 2019

Did Nike “Just Do It” for Consumers? Reactions to Nike’s Plus Size Mannequins

Nike are no stranger to controversy, in fact, they court it. Having received relatively few column inches since they employed Colin Kaepernick as the star of their 30th anniversary advert (shortly after he opted out of the NFL following backlash for taking a knee to protest about racial injustices in the USA), they were back […]

It’s Time to Sit Up & Listen: A Note From Consumers to Your Brand
June 05, 2019

It’s Time to Sit Up & Listen: A Note From Consumers to Your Brand

As consumers, we’ve all been through this: You call a help centre, and a few moments after hanging up, “Ding!”, you get a text asking you to rate your experience on a scale of 1-5. You have a little think: the brand representative answered your question, but they kept you on hold for 15 minutes, […]

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans
May 02, 2019

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans

We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.

What Makes a Great Survey? 10 Ways to ACE Survey Creation
April 04, 2019

What Makes a Great Survey? 10 Ways to ACE Survey Creation

A survey is just a conversation; you ask the questions, the respondent answers. The trick is knowing what questions to ask and who to survey. We’ve pulled our Head of Client Experience away from helping our clients for just long enough to quiz her on the 10 factors that make great survey.

6 Ways to Break Through the Barriers to International Expansion
March 28, 2019

6 Ways to Break Through the Barriers to International Expansion

If growing a business internationally was easy, everybody would be doing it. However, thorough due diligence at the outset can ensure you are prepared for the challenges of launching overseas. Here we illuminate 6 major hurdles you might face, and how to successfully overcome each.

6 Steps to Turn Consumer Data into Useful Profiles: Interview with Attest Centre of Excellence
March 11, 2019

6 Steps to Turn Consumer Data into Useful Profiles: Interview with Attest Centre of Excellence

Between them, the ACE team has years of experience working with consumer data. Running consumer profiling projects is a day in the life for them. Naturally, we looked to Attest’s Head of Client Experience, Renata Kashiwaya Pinheiro, to explain the 6 steps you need to take to go from research rookie to profiling professional.