Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans
May 02, 2019

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans

We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.

What Makes a Great Survey? 10 Ways to ACE Survey Creation
April 04, 2019

What Makes a Great Survey? 10 Ways to ACE Survey Creation

A survey is just a conversation; you ask the questions, the respondent answers. The trick is knowing what questions to ask and who to survey. We’ve pulled our Head of Client Experience away from helping our clients for just long enough to quiz her on the 10 factors that make great survey.

6 Ways to Break Through the Barriers to International Expansion
March 28, 2019

6 Ways to Break Through the Barriers to International Expansion

If growing a business internationally was easy, everybody would be doing it. However, thorough due diligence at the outset can ensure you are prepared for the challenges of launching overseas. Here we illuminate 6 major hurdles you might face, and how to successfully overcome each.

6 Steps to Turn Consumer Data into Useful Profiles: Interview with Attest Centre of Excellence
March 11, 2019

6 Steps to Turn Consumer Data into Useful Profiles: Interview with Attest Centre of Excellence

Between them, the ACE team has years of experience working with consumer data. Running consumer profiling projects is a day in the life for them. Naturally, we looked to Attest’s Head of Client Experience, Renata Kashiwaya Pinheiro, to explain the 6 steps you need to take to go from research rookie to profiling professional.

Moving from Insights to Action: How to apply your new segmentations to media buying
February 06, 2019

Moving from Insights to Action: How to apply your new segmentations to media buying

If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. They go hand-in-hand; segmentations instruct brands who buys their products, and media buying allows brands to reach those consumers wherever they’re hanging out - online or out of home.

Quotas: What They are and What They Mean for Your Surveys
November 23, 2018

Quotas: What They are and What They Mean for Your Surveys

Ever launched a survey, and wondered to yourself who might answer it? Not being sure how many responses you'll get, or how representative of your audience they'll be, isn't a great way to conduct business-critical research. Bring quality and consistency to your research with the help of quotas.

WTF Do Things Like Statistical Significance, Confidence Levels & Margin of Error Mean? Your No BS Guide
October 24, 2018

WTF Do Things Like Statistical Significance, Confidence Levels & Margin of Error Mean? Your No BS Guide

If you’re new to the world of consumer intelligence, you might feel like you’re swimming through a confusing sea of jargon that sounds like it belongs in a science lab, not your marketing team. This is your no BS guide to navigating the world of consumer intelligence.

How to Scale Your Insight Team’s Effectiveness (& Why You Should Want To!)
August 30, 2018

How to Scale Your Insight Team’s Effectiveness (& Why You Should Want To!)

Insight teams have the key to unlock vital consumer information, and given enough autonomy they can guide your business strategy towards great things. But all-too-often they're seen as a responsive team, designed to serve and not to lead. We explain how to redress the balance to everyone's benefit.

How to Define and Own a Niche with Audience Segmentation and Market Mapping
August 10, 2018

How to Define and Own a Niche with Audience Segmentation and Market Mapping

Owning a niche allows you to define the rules. This walk-through guide to Audience Segmentation and Market Mapping will give you the strategy you need to thoroughly grasp which spaces are open for you to explore and dominate.

10 Unexpected Best Practices for Survey Scripting
August 09, 2018

10 Unexpected Best Practices for Survey Scripting

Most brands that start out on survey projects are guilty of saying this phrase at some point early on: ‘Survey scripting is easy, it’s just common sense’. Unfortunately, that’s not always the case. To help, here are 10 unexpected best practices, you'll be writing great surveys in no time.