10 Ways Views on Beauty Differ Based on Age
August 27, 2019

10 Ways Views on Beauty Differ Based on Age

Younger generations may have unveiled a new face of beauty (complete with killer contouring and statement brows), but do their views on appearance differ from those of their parents? And if yes, how much? For our 2019 Inclusive Beauty Report, we looked at health and beauty industry trends across the board. We surveyed 1,000 UK […]

Free Text Questions: Let your Customers Tell you Their Secrets
August 15, 2019

Free Text Questions: Let your Customers Tell you Their Secrets

Do you want to know precisely what your consumers think of your brand, campaign or products? Of course you do. The words, phrases and sentiments consumers associate with your brand are like gold dust. When you have this information, you can speak back to them in their own voice and ensure your NPD and marketing […]

Curious Minds: An Interview with Renata Kashiwaya Pinheiro, Director of Client Experience
July 23, 2019

Curious Minds: An Interview with Renata Kashiwaya Pinheiro, Director of Client Experience

Customer experience is the beating heart of every business. Renata Kashiwaya Pinheiro, the Director of Client Experience has come up with an innovative way to keep the blood pumping. Leading a team of experts in consumer insights, data analysis and client relationships, she has created the Attest Centre of Excellence (ACE); a team that is […]

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?
July 05, 2019

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?

“Here’s a product, we want you to buy it”. That’s the subtle message of most – if not all – adverts. How they encourage you to buy varies, though. Some warm your heart, some provoke thoughts, some just come out and tell you to buy. It’s this last category that has caught on in recent […]

Top 9 Trends in E-Commerce
June 20, 2019

Top 9 Trends in E-Commerce

What’s troubling online shoppers? What do they wish they could change about buying on the net? Why are they abandoning carts and not leaving reviews? We asked all these questions and more to 1,000 UK consumers* to get a snapshot of the current e-commerce environment. If you sell online, don’t miss these nine consumer insights […]

5 Ways Your Brand Can (and Should) Use Big Data
June 20, 2019

5 Ways Your Brand Can (and Should) Use Big Data

Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]

Did Nike “Just Do It” for Consumers? Reactions to Nike’s Plus Size Mannequins
June 14, 2019

Did Nike “Just Do It” for Consumers? Reactions to Nike’s Plus Size Mannequins

Nike are no stranger to controversy, in fact, they court it. Having received relatively few column inches since they employed Colin Kaepernick as the star of their 30th anniversary advert (shortly after he opted out of the NFL following backlash for taking a knee to protest about racial injustices in the USA), they were back […]

It’s Time to Sit Up & Listen: A Note From Consumers to Your Brand
June 05, 2019

It’s Time to Sit Up & Listen: A Note From Consumers to Your Brand

As consumers, we’ve all been through this: You call a help centre, and a few moments after hanging up, “Ding!”, you get a text asking you to rate your experience on a scale of 1-5. You have a little think: the brand representative answered your question, but they kept you on hold for 15 minutes, […]

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans
May 02, 2019

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans

We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.