Why Audio Branding Will Be Huge in 2018
November 29, 2017

Why Audio Branding Will Be Huge in 2018

24% of Americans listen to podcasts monthly, only 21% of Americans are Catholic. Isn’t it time your brand considered its audio branding strategy?

The Beginner’s Guide to Successful New Product Development
November 27, 2017

The Beginner’s Guide to Successful New Product Development

Whether you’ve launched your very first product to market, or you’re an established leader, there comes a time when your growth will need to start thinking about the ‘next big thing’ that will kickstart your next phase of growth.

The Jobs To Be Done Survey Template
October 23, 2017

The Jobs To Be Done Survey Template

The jobs to be done survey template provides you with a deeper, clearer understanding of what consumers want from your product or service.

A Pricing Survey Template for Optimal Profits
October 16, 2017

A Pricing Survey Template for Optimal Profits

Use this pricing survey template to help you find the optimal price for your products, based on Dutch economist van Westendorp’s Pricing Sensitivity Meter.

The Availability Heuristic, Green Tees & Decision Making
September 11, 2017

The Availability Heuristic, Green Tees & Decision Making

You rely on the availability heuristic every day without realising it. But how does it impact your business decisions? And what are the alternatives?

How to Achieve Agile Product Development for Physical Products
September 05, 2017

How to Achieve Agile Product Development for Physical Products

We also asked 6 challenger brands how they maintain agile product development, ensuring their physical products are as dynamic as possible.

The Most Innovative Brands 2017 as Voted By UK Consumers
September 04, 2017

The Most Innovative Brands 2017 as Voted By UK Consumers

We took 100+ leading brands in 13 major industries and asked 2000 UK consumers to vote on which they thought was most innovative. Here are the results.

Competitive Analysis: 20 Experts Share Their Top Tips and Tools
August 30, 2017

Competitive Analysis: 20 Experts Share Their Top Tips and Tools

Competitive analysis is crucial to getting your strategy right. Here 20 experts share their tips and tools for doing it well.

How to Take Your Innovation Workshops to the next Level
August 21, 2017

How to Take Your Innovation Workshops to the next Level

Take your workshops, meetings and client pitches to the next level with continuous consumer insights that help you make decisions with speed and confidence.

7 Epic Fails That Consumer Testing Can Help You Avoid
August 09, 2017

7 Epic Fails That Consumer Testing Can Help You Avoid

Consumer testing is essential to avoid easily preventable fails, but even the biggest brands can get it wrong sometimes. Here are 7 lessons for you to learn from.