How to Create More Useful Consumer Segmentation Models (with Examples)
August 03, 2018

How to Create More Useful Consumer Segmentation Models (with Examples)

Building consumer segmentation models based on real insight, not lazy demographics, is like being given a compass and a map. Find out the very best way to model and understand your audience with our definitive guide to consumer segmentation.

The Best Bargains: 5 Key Lessons from our Product Promotions Report
July 18, 2018

The Best Bargains: 5 Key Lessons from our Product Promotions Report

Key insights from our recent report on ‘Product Promotions: How to Win New Customers and Keep Old Customers Without Giving Away the World’, which shone a light on the overcrowded world of discounts, offers and loyalty schemes.

10 Ways To Understand and Shift Your Brand Perception in 2018
January 09, 2018

10 Ways To Understand and Shift Your Brand Perception in 2018

A practical guide for leaders that want to understand their brand perception and how to affect positive change for the future.

Why Audio Branding Will Be Huge in 2018
November 29, 2017

Why Audio Branding Will Be Huge in 2018

24% of Americans listen to podcasts monthly, only 21% of Americans are Catholic. Isn’t it time your brand considered its audio branding strategy?

The Beginner’s Guide to Successful New Product Development
November 27, 2017

The Beginner’s Guide to Successful New Product Development

Whether you’ve launched your very first product to market, or you’re an established leader, there comes a time when your growth will need to start thinking about the ‘next big thing’ that will kickstart your next phase of growth.

The Jobs To Be Done Survey Template
October 23, 2017

The Jobs To Be Done Survey Template

The jobs to be done survey template provides you with a deeper, clearer understanding of what consumers want from your product or service.

A Pricing Survey Template for Optimal Profits
October 16, 2017

A Pricing Survey Template for Optimal Profits

Use this pricing survey template to help you find the optimal price for your products, based on Dutch economist van Westendorp’s Pricing Sensitivity Meter.

The Availability Heuristic, Green Tees & Decision Making
September 11, 2017

The Availability Heuristic, Green Tees & Decision Making

You rely on the availability heuristic every day without realising it. But how does it impact your business decisions? And what are the alternatives?

How to Achieve Agile Product Development for Physical Products
September 05, 2017

How to Achieve Agile Product Development for Physical Products

We also asked 6 challenger brands how they maintain agile product development, ensuring their physical products are as dynamic as possible.

The Most Innovative Brands 2017 as Voted By UK Consumers
September 04, 2017

The Most Innovative Brands 2017 as Voted By UK Consumers

We took 100+ leading brands in 13 major industries and asked 2000 UK consumers to vote on which they thought was most innovative. Here are the results.