Things change, and people do too…which means innovation is necessary to future-proof your brand. But innovating isn’t limited to introducing new products and services; it takes loads of different forms, all of which offer up opportunities for new revenue streams. In this article, we’ll look at 12 strategies for business innovation and highlight examples of […]
When you think of women’s health, your mind might not jump to an industry on the forefront of technological innovation. This is especially true when you consider that women often have their health issues ignored, their pain dismissed in medical settings, and their natural bodily processes waved away as ‘taboo’. Enter ‘Femtech’. What is Femtech? […]
Lego has been delighting kids (and bringing pain to grownups’ feet) for close to 90 years. They’ve always been a towering giant in the toy industry, but in the last couple of years, they’ve had to radically rethink their brand growth strategy to compete with challengers in the space and digital offerings. It makes interesting […]
When people talk about innovation, they talk about smart innovation – making considered changes with universal buy-in, quality data to back up decisions, and a solid understanding of how these changes will play out in 1, 5, or 10 years time. But along with these considerations comes the right mindset; how can you make sure […]
According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of?
In busier and busier markets, having creative assets that cut through the noise is more important than ever, so how can you help the creative minds in your company to thrive? We bring you the top 10 lessons from when our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev from Bynder to discuss exactly that.
While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key.
![Launching A New Product [Timeline Guide]](https://prod-corporate-fe-assets.s3.amazonaws.com/uploads/2018/10/feature-image-launching-a-new-product-timeline-guide-3.jpeg)
Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. This timeline will make sure you're checking in with consumers at every step on your journey to launch, keeping you on the straight and narrow!
When you're looking for a business idea, or you're trying to validate the one you have, you’ll probably find yourself turning to Google search data. But what do you do when the product you're interested in launching is too niche to throw up adequate amounts of data?
Omnibus surveys are a product of the 1990s, and while some things have endured and flourished in the preceding 30 years (although these are more in the remit of Game Boys and double denim), some other things should be left well and truly in that decade. Omnibuses are one of those things.