When people talk about innovation, they talk about smart innovation – making considered changes with universal buy-in, quality data to back up decisions, and a solid understanding of how these changes will play out in 1, 5, or 10 years time. But along with these considerations comes the right mindset; how can you make sure […]
According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of?
In busier and busier markets, having creative assets that cut through the noise is more important than ever, so how can you help the creative minds in your company to thrive? We bring you the top 10 lessons from when our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev from Bynder to discuss exactly that.
While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key.
![Launching A New Product [Timeline Guide]](https://prod-corporate-fe-assets.s3.amazonaws.com/uploads/2018/10/feature-image-launching-a-new-product-timeline-guide-3.jpeg)
Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. This timeline will make sure you're checking in with consumers at every step on your journey to launch, keeping you on the straight and narrow!
When you're looking for a business idea, or you're trying to validate the one you have, you’ll probably find yourself turning to Google search data. But what do you do when the product you're interested in launching is too niche to throw up adequate amounts of data?
Omnibus surveys are a product of the 1990s, and while some things have endured and flourished in the preceding 30 years (although these are more in the remit of Game Boys and double denim), some other things should be left well and truly in that decade. Omnibuses are one of those things.
Building consumer segmentation models based on real insight, not lazy demographics, is like being given a compass and a map. Find out the very best way to model and understand your audience with our definitive guide to consumer segmentation.
Key insights from our recent report on ‘Product Promotions: How to Win New Customers and Keep Old Customers Without Giving Away the World’, which shone a light on the overcrowded world of discounts, offers and loyalty schemes.
A practical guide for leaders that want to understand their brand perception and how to affect positive change for the future.