How to Break Out of Creative Hibernation & Take More Risks
April 16, 2019

How to Break Out of Creative Hibernation & Take More Risks

According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of?

10 Key Learnings from the Webinar: How to 10x Your Creative Impact
March 21, 2019

10 Key Learnings from the Webinar: How to 10x Your Creative Impact

In busier and busier markets, having creative assets that cut through the noise is more important than ever, so how can you help the creative minds in your company to thrive? We bring you the top 10 lessons from when our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev from Bynder to discuss exactly that.

How to Move Beyond Demographics with Psychographic Questions
January 22, 2019

How to Move Beyond Demographics with Psychographic Questions

While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key.

Launching A New Product [Timeline Guide]
October 30, 2018

Launching A New Product [Timeline Guide]

Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. This timeline will make sure you're checking in with consumers at every step on your journey to launch, keeping you on the straight and narrow!

How to Product Plan when Google Search Data Isn’t Enough
October 24, 2018

How to Product Plan when Google Search Data Isn’t Enough

When you're looking for a business idea, or you're trying to validate the one you have, you’ll probably find yourself turning to Google search data. But what do you do when the product you're interested in launching is too niche to throw up adequate amounts of data?

10 Reasons Omnibus Surveys Don’t Work
August 15, 2018

10 Reasons Omnibus Surveys Don’t Work

Omnibus surveys are a product of the 1990s, and while some things have endured and flourished in the preceding 30 years (although these are more in the remit of Game Boys and double denim), some other things should be left well and truly in that decade. Omnibuses are one of those things.

How to Create More Useful Consumer Segmentation Models (with Examples)
August 03, 2018

How to Create More Useful Consumer Segmentation Models (with Examples)

Building consumer segmentation models based on real insight, not lazy demographics, is like being given a compass and a map. Find out the very best way to model and understand your audience with our definitive guide to consumer segmentation.

The Best Bargains: 5 Key Lessons from our Product Promotions Report
July 18, 2018

The Best Bargains: 5 Key Lessons from our Product Promotions Report

Key insights from our recent report on ‘Product Promotions: How to Win New Customers and Keep Old Customers Without Giving Away the World’, which shone a light on the overcrowded world of discounts, offers and loyalty schemes.

10 Ways To Understand and Shift Your Brand Perception in 2018
January 09, 2018

10 Ways To Understand and Shift Your Brand Perception in 2018

A practical guide for leaders that want to understand their brand perception and how to affect positive change for the future.

Why Audio Branding Will Be Huge in 2018
November 29, 2017

Why Audio Branding Will Be Huge in 2018

24% of Americans listen to podcasts monthly, only 21% of Americans are Catholic. Isn’t it time your brand considered its audio branding strategy?