# What does a perfect subscription brand look like?

- URL: https://www.askattest.com/blog/infographics/what-does-a-perfect-subscription-brand-look-like
- Published: 2021-09-27
- Updated: 2026-05-02
- Description: What do an octopus, gorilla, eagle and beaver have in common? They all have traits subscription brands should emulate!

---
We asked US consumers about the traits they value in a subscription brand and uncovered some interesting stats, like…

- 53% of Gen Z want a subscription brand to have a strong purpose or ethos
- 77% of Boomers are looking for a subscription that offers great value for money
- 41% of Millennials want a subscription that has great reviews
- 57% of Gen X want a product subscription that lets them choose what products they receive

This got us thinking, what would a perfect product subscription actually *look* like? So we decided to put on our white coats and do our best impression of Dr Frankenstein. We’ve stitched together all the elements that consumers want in a subscription brand (represented by different animals) to create our very own Subscriptionstein’s Monster.

Behold! Isn’t he a beauty? Want to go beyond the feathers and fur? [Check out the full data.](https://www.askattest.com/blog/research/what-americans-want-from-product-subscriptions-in-2022)

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/What-does-a-perfect-subscription-brand-look-like_-scaled.jpg?strip=all&w=1920)

## **Want to find out more about D2C consumer trends?**

Download our direct-to-consumer report for the latest industry insights.

![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/D2C-Digest-subscriptions-thumbnail.png?strip=all&w=1920)D2C Digest – Subscriptions issue

Download our full report to stay on top of the latest consumer trends and business stories.

[Get the full report](https://www.askattest.com/our-research/d2c-digest-uk)