Health & Wellness Brand Index 2018 Q2

April 12, 2018 - 3 minute read

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.

What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.

Learn more about why we believe this is the best methodology for Brand Intelligence.

To determine the Health & Wellness Brand Index, we look at three things.

  1. Percentage of unprompted brand recall within a named category e.g. ‘Gaming & Gambling’ ‘Travel’ or ‘Entertainment’
  2. How likely a person is to purchase your particular brand (Purchase Intent)
  3. How likely a person is to recommend your brand (Net Promoter Score)

Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.

Top 11 Health & Wellness Brand Leaders by unprompted brand recall, ranked by Total Brand Equity

  1. Boots
  2. NHS
  3. Holland & Barrett
  4. Nike
  5. Adidas
  6. Fitbit
  7. Bupa
  8. Nuffield Health
  9. PureGym
  10. Virgin Active
  11. David Lloyd Leisure

Key Findings

151 different brands were named, down 10 from the 2018 Q1 Health & Wellness Brand Index where 161 brands were named.

A brand needed 1.2% of unprompted brand recall to be in the Top 11 brands named.

TotalBrandEquityHealthandWellness

Within the top brands mapped in the Health & Wellness Brand Index, the average brand strength score is relatively low, at 66.07. Boots has the strongest brand at 101.7, while David Lloyd Leisure has the weakest at -16.67.

On the whole, average brand strength is down from 77 in Q1.

HealthWellnessBrandEquityMatrix

The average Total Brand Equity score within the top 11 is an unimpressive 344.5, pulled down by David Lloyd Leisure’s negative score of -20. Boots had the highest total brand equity with a strong 1190, followed by the NHS and Holland & Barrett.

The overall Health & Wellness industry Net Promoter Score is a modest 27.2%, up only slightly from 24.5% last quarter. The most frequently recalled brands are considered even less positively, with average NPS among the top 11 brands of 25%.

Here is how people described the Health & Wellness brands that came top of mind during unprompted brand recall:

HealthandWellnessWordCloud

The Full Report

The report includes:

  • The UK's leading Health & Wellness brands for Awareness, Purchase Intent and Net Promoter Score
  • Overall Brand Strength and Total Brand Equity index
  • Industry averages and market dynamics
  • Key takeaways for the UK Health & Wellness industry

This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 26th March 2018 - 27th March 2018.  

 

View the Health & Wellness Brand Industry Report

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