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Serve a Purpose: Finding your Brand When it’s Lost its Way
News & Trends

Serve a Purpose: Finding your Brand When it’s Lost its Way

Event date January 31, 2019

8 min read

Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early stages; after all, for a brand to succeed, you need real belief. Knowing why you’re doing what you’re doing ensures you fight hard enough to survive in those crucial early days.

Attest
Content Team 
5 Purpose-driven bands that are killing it (and what you can learn from them)
News & Trends

5 Purpose-driven bands that are killing it (and what you can learn from them)

Event date January 16, 2019

9 min read

Back in 2015 Nielsen data showed that purpose was becoming a purchase driver. 69% of consumers were happy to pay more for organic products, 58% for environmentally-friendly products, and 56% for ethical products. Four years on, and this trend has exploded across the world. Younger brands in particular are making sure they form with purpose in mind from the very beginning. We’re going to take a look at five up-and-coming companies who are doing it particularly well.

Attest
Content Team 
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