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Marketing

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

Event date July 31, 2019

5 min read

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views ... read more

Bel Booker
Senior Content Writer 
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