12 Top Storytelling Marketing Examples: How Brands Tell Stories
A Growth Mindset is 7 Steps Away
Creative Spotlight: August’s Standout Campaign
Age Is Just a Number: Why Age-Agnostic Marketing Works
Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
Nailing Niche Audiences: 5 Examples of Highly Targeted Campaigns in Action
Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights
How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony
Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns
Marketing

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

Event date July 31, 2019

5 min read

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views ... read more

Bel Booker
Senior Content Writer 
How to Build a Killer In-House Creative Team