January 22, 2019
8 min read
While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key.
![Launching A New Product [Timeline Guide]](https://prod-corporate-fe-assets.s3.amazonaws.com/uploads/2018/10/feature-image-launching-a-new-product-timeline-guide-3.jpeg)
October 30, 2018
9 min read
Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. This timeline will make sure you're checking in with consumers at every step on your journey to launch, keeping you on the straight and narrow!
October 24, 2018
4 min read
When you're looking for a business idea, or you're trying to validate the one you have, you’ll probably find yourself turning to Google search data. But what do you do when the product you're interested in launching is too niche to throw up adequate amounts of data?
August 15, 2018
9 min read
Omnibus surveys are a product of the 1990s, and while some things have endured and flourished in the preceding 30 years (although these are more in the remit of Game Boys and double denim), some other things should be left well and truly in that decade. Omnibuses are one of those things.
August 03, 2018
12 min read
Building consumer segmentation models based on real insight, not lazy demographics, is like being given a compass and a map. Find out the very best way to model and understand your audience with our definitive guide to consumer segmentation.
July 18, 2018
5 min read
Key insights from our recent report on ‘Product Promotions: How to Win New Customers and Keep Old Customers Without Giving Away the World’, which shone a light on the overcrowded world of discounts, offers and loyalty schemes.
January 09, 2018
13 min read
A practical guide for leaders that want to understand their brand perception and how to affect positive change for the future.
November 27, 2017
10 min read
Whether you’ve launched your very first product to market, or you’re an established leader, there comes a time when your growth will need to start thinking about the ‘next big thing’ that will kickstart your next phase of growth.
