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How to Build a Killer In-House Creative Team

Brand

How to Build a Killer In-House Creative Team

July 23, 2019

6 min read

About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency? If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise ... read more

Senior Content Writer

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

Brand

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

July 16, 2019

4 min read

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues. Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar ... read more

Senior Content Writer

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again

Brand

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again

July 10, 2019

10 min read

Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition. Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think ... read more

Senior Content Writer

How Brands Can Tap into the Challenge Mentality and Win

Brand

How Brands Can Tap into the Challenge Mentality and Win

July 02, 2019

9 min read

Can your brand motivate people to get up off the sofa and do something positive for themselves? Inspiring people to make a change to their lives is an incredible thing – and there couldn’t be a better time to adopt this kind of motivational messaging. A recent study carried out by Attest showed more than ... read more

Senior Content Writer

Curious Minds: An Interview with Mark Walker, CRO

Brand

Curious Minds: An Interview with Mark Walker, CRO

June 20, 2019

8 min read

Scale-ups around the world have one word on their lips: growth. Attest is no different, in fact we recently united our sales and marketing teams into a single Growth Team. A force to drive our own growth and to help our clients grow their brands in turn. It’s the brain-child of our Chief Revenue Officer, ... read more

Brand

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands

April 10, 2019

9 min read

Does your brand have a purpose? Nearly 40 marketers attended our Purpose event, which took place at Attest Headquarters in London, where they heard from purpose-driven brands including Transferwise, ethical chocolate brand Tony's Chocolonely and Daye, a subscription service for hemp CBD-infused tampons.

Senior Content Writer

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder

Brand

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder

November 20, 2018

3 min read

How do the behaviours of homeowners differ from those of renters? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at these two groups, to better understand what makes them tick, and how brands can successfully target them.

Consumer Trends: Children’s Products and How To Advertise to Parents

Brand

Consumer Trends: Children’s Products and How To Advertise to Parents

August 28, 2018

3 min read

How do parents behave? What are their buying habits and interests? And which brands resonate most with them? Attest's Consumer Index takes an in-depth look at this specific group, to better understand what makes them tick, and how brands can successfully target them.

Brand

10 Brand Health Metrics You Need To Know

July 23, 2018

10 min read

What are the ten most important metrics you should be using to measure your brand health? We have the answer. With these simple and easy-to-calculate data points, you’ll get a good sense of where the needle currently is, and what you can do to nudge it in the right direction.

Brand

Luxury Brand Industry Index Q2

April 26, 2018

3 min read

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.