April 07, 2020
9 min read
How are UK consumers feeling about the decisions brands are making during the COVID-19 pandemic? We asked 1,000 people to tell us which brands are getting it right.
March 27, 2020
7 min read
We shine a light on the brand heroes that are helping us get through the coronavirus lockdown... and are flourishing as a result.
March 12, 2020
6 min read
Find out how brands operating in furniture, fashion, food, skincare and luggage are introducing innovative sustainability initiatives you can learn from.
February 28, 2020
6 min read
Ever found yourself trying to explain the power of brand awareness and how it translates to sales? We see you - and this article is for you.
February 27, 2020
9 min read
If your brand sits in an industry that has ethical challenges - such as oil, tobacco, alcohol or payday lending - finding your brand purpose can be difficult. We look at four case studies to review the risks and rewards of a purpose-driven approach for companies in these industries.
February 25, 2020
8 min read
2020 is all about sleek, modern branding, and beauty brands going DTC. Here are 5 DTC beauty brands who are absolutely killing it.
February 07, 2020
7 min read
Two tech giants. Two voice assistants. Two very different Super Bowl ads. Which one won out? Find out what 700 US consumers thought of Amazon & Google's Super Bowl ads for 2020.
January 31, 2020
7 min read
TikTok claims to be the most authentic social media platform out there. In a world where social media authenticity is more and more important, we asked 350 people what they thought to get a data-driven answer to the question: Is TikTok the most authentic social media platform?
January 28, 2020
6 min read
Meet five health and wellness brands that are storming the space, and learn how they're changing the industry for the better.
January 21, 2020
6 min read
If you're using social listening to measure your brand, you're doing it wrong. Not only can you not see the vast majority of social data, but the data you can see isn't as useful as it's made out to be. Here's why social listening is no good for brand tracking, and what to do instead.