Coronavirus has had a huge impact on the American economy. And with more consumers looking to take better control of their finances, it’s created an opportunity for fintech challenger brands.
This is especially true in the trading and investment sector, which a growing number of US consumers are interested in exploring. To find out which brands are currently winning the hard-fought battle for share of mind in trading and investment tech, we surveyed 500 US consumers.
We have analyzed prompted and unprompted awareness of some of the biggest players, including Acorns, eToro, Fidelity, Robinhood, Stash, TD Ameritrade and Webull, as well as looking at how consumer mindsets have changed as a result of the pandemic.
- At 55%, Fidelity is the most recognized trading and investment brand
- 51.5% of those with a financial app plan to invest in 2021
- And 77% want to manage their money better this year
Check out the source data and interactive dashboard on Attest.
Results: prompted brand awareness
We found that unprompted brand awareness for trading and investment apps was quite low (see full report) but prompted awareness is high. Almost half of respondents said they’d heard of all the brands in the survey besides eToro and Webull.
Results: likelihood to purchase in 2021
With the threat of coronavirus ongoing and the prospect of recession looming, it’s not surprising that saving and improving money management are at the top of people’s list of things to do in 2021. However, more than half our survey participants intend to invest in 2021 suggesting investment tech may be playing a role in making investing more accessible.
Get a free awareness survey for your brand
Brand awareness is a vital part of the long-term growth of any business. But do you know how much brand awareness your business has? And how you’re faring against your competitors?
Run a free, 3-question survey to find out:
- Prompted brand awareness: How well recognized your brand is vs your competitors
- Purchase intent: If people would choose your brand over your competitors
Attest helps brands like TransferWise, Klarna, Microsoft and Gymshark make great decisions with our fast, accurate and actionable data.
Our research platform allows you to tap into an audience of 100 million people across 49 markets to discover new insights about your customers in hours not weeks.
If you’d like to know more about how Attest can help you make more confident decisions in a fast-changing world, get in touch with our team for a demo.