Brand storytelling is the cohesive narrative that merges the facts and emotions that your brand evokes in the minds of consumers. To help give people reasons to buy a product or service, businesses need to tell a narrative consistently across all their communications, to cut through the noise and enhance the emotional connection between you and your customer (or future customers).
Sharing a story can mean more visibility, larger profits and much wider impact – so it’s essential to incorporate narrative-building into your brand strategy now for success in 2020 and beyond.
In February 2020, Attest brought together four brand leaders to discuss the importance of storytelling to cut through today’s noise.
In a riveting and interactive discussion, we delved into sub-topics of storytelling such as where to start, how to translate a story across different campaigns, identifying the best touch points to showcase your story and overall, how to measure your efforts.
We filmed the session to capture the golden nuggets from each speaker, and you can enjoy them below.
Jonathan Jessop Batty
Head of Content & Storytelling – EMEA
Head of Brand Communications
Global Head of Strategy
Director of Brand & Customer Experience