Holiday & Travel Brand Index
February 15, 2018

Holiday & Travel Brand Index

Which holiday & travel brands are winning the war for consumers' attention and admiration? Check out our latest holiday & travel Brand Index to find out.

37 Sites You Should Be Bookmarking As A Brand Manager
February 13, 2018

37 Sites You Should Be Bookmarking As A Brand Manager

A list of must-read sites for anyone working in branding, whether in a start-up or a global conglomerate, covering design, content, marketing strategy and news.

5 Revenue Opportunities That Can Be Revealed Through Brand Tracking
February 05, 2018

5 Revenue Opportunities That Can Be Revealed Through Brand Tracking

Brand tracking is not just about maintaining the profitability of your brand; in this week's post, discover how you can tap into all-new revenue streams with brand tracking.

Gaming & Gambling Industry Brand Index
February 01, 2018

Gaming & Gambling Industry Brand Index

A look at the data from 1000 consumers on which gaming and gambling brands have the greatest awareness, purchase intent and NPS with commentary on market dynamics.

A Brief Introduction to Brand Tracking
January 30, 2018

A Brief Introduction to Brand Tracking

If one of your priorities is to create a real desire for your product or service, then brand tracking can help. We take you through the basics to get started.

The Dog Lovers’ Guide to Brand Tracking
January 22, 2018

The Dog Lovers’ Guide to Brand Tracking

Man’s best friend has so much to give, but to get the best out of them they do require special care and attention - just like your brand does.

Snacks Brand Index 2018 Q1
January 09, 2018

Snacks Brand Index 2018 Q1

Which snack brands are winning the war for consumers' attention and admiration? Check out our latest Snack Brands Index to find out.

5 Brand Health Checks to Do Before You Start 2018
December 13, 2017

5 Brand Health Checks to Do Before You Start 2018

Start 2018 on the front foot by following these 5 key brand health checks.

Turn your brand data into brand intelligence
December 05, 2017

Turn your brand data into brand intelligence

In this article, we examine the data set from a ‘brand essentials’ survey and demonstrate how these results can be converted into actionable brand intelligence.

Are Brands Really Building Brand Equity?
November 22, 2017

Are Brands Really Building Brand Equity?

Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?