5 Ways Your Brand Can (and Should) Use Big Data
June 20, 2019

5 Ways Your Brand Can (and Should) Use Big Data

Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands
April 10, 2019

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands

Does your brand have a purpose? Nearly 40 marketers attended our Purpose event, which took place at Attest Headquarters in London, where they heard from purpose-driven brands including Transferwise, ethical chocolate brand Tony's Chocolonely and Daye, a subscription service for hemp CBD-infused tampons.

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder
November 20, 2018

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder

How do the behaviours of homeowners differ from those of renters? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at these two groups, to better understand what makes them tick, and how brands can successfully target them.

Consumer Trends: Children’s Products and How To Advertise to Parents
August 28, 2018

Consumer Trends: Children’s Products and How To Advertise to Parents

How do parents behave? What are their buying habits and interests? And which brands resonate most with them? Attest's Consumer Index takes an in-depth look at this specific group, to better understand what makes them tick, and how brands can successfully target them.

10 Brand Health Metrics You Need To Know
July 23, 2018

10 Brand Health Metrics You Need To Know

What are the ten most important metrics you should be using to measure your brand health? We have the answer. With these simple and easy-to-calculate data points, you’ll get a good sense of where the needle currently is, and what you can do to nudge it in the right direction.

Luxury Brand Industry Index Q2
April 26, 2018

Luxury Brand Industry Index Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.

The Brand Tracker Survey Template
April 10, 2018

The Brand Tracker Survey Template

The Brand Tracker survey template offers you a way to gauge changes to your brand health over time, as well as the current weaknesses in your brand strategy.

Reasons Everyone in the C-Suite Should Focus on Brand
March 09, 2018

Reasons Everyone in the C-Suite Should Focus on Brand

Is brand at the top of your executive agenda? Here's why you need to make sure it's getting the attention it deserves.

6 Mistakes You Can Avoid With Brand Tracking
March 02, 2018

6 Mistakes You Can Avoid With Brand Tracking

Brand tracking gives you a hindsight view before you've even got going. You'll see any potential problems before they arise and be able to prepare for them, rather than firefighting the fallout.

99designs: How to create a brand style guide
February 15, 2018

99designs: How to create a brand style guide

A comprehensive guide to creating your brand's unique style, written by 99designs, a design hub building brilliant branding all over the world.