Let’s Talk Brand Integrity: What it is and How to Boost it
October 11, 2019

Let’s Talk Brand Integrity: What it is and How to Boost it

Brands with integrity win out with consumers. Learn about the value of brand integrity in marketing, and get top tips on how to boost it.

12 Top Storytelling Marketing Examples: How Brands Tell Stories
September 19, 2019

12 Top Storytelling Marketing Examples: How Brands Tell Stories

When it comes to stories, brands that tell more, sell more. Check out these storytelling marketing examples, from some of the world's biggest brands.

The 6 Biggest Movers & Shakers in Femtech (2019)
September 12, 2019

The 6 Biggest Movers & Shakers in Femtech (2019)

Femtech is all about revolutionising the women's health industry, and packing a technological punch. Here are the 6 Femtech companies you should have your eye on in 2019.

Lego’s Growth Strategy: How the Toy Brand Innovated to Expand
September 12, 2019

Lego’s Growth Strategy: How the Toy Brand Innovated to Expand

Lego may be the building blocks of the toy industry, but it hasn't always had a smooth ride. Learn the details of Lego's growth strategy, and discover how they continue to expand in a saturated market.

Creative Spotlight: August’s Standout Campaign
August 31, 2019

Creative Spotlight: August’s Standout Campaign

Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
August 08, 2019

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results

Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]

90s Nostalgia: 6 Times Advertising Took Us Back in Time
July 29, 2019

90s Nostalgia: 6 Times Advertising Took Us Back in Time

How do brands use nostalgia to capture attention? We picked out some creative examples of ads that give us that 90s nostalgia.

How to Build a Killer In-House Creative Team
July 23, 2019

How to Build a Killer In-House Creative Team

About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency?  If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise […]

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again
July 10, 2019

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again

Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition.  Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think […]