The 6 Biggest Movers & Shakers in Femtech (2019)
September 12, 2019

The 6 Biggest Movers & Shakers in Femtech (2019)

When you think of women’s health, your mind might not jump to an industry on the forefront of technological innovation. This is especially true when you consider that women often have their health issues ignored, their pain dismissed in medical settings, and their natural bodily processes waved away as ‘taboo’.  Enter ‘Femtech’.  What is Femtech? […]

Lego’s Growth Strategy: How the Toy Brand Innovated to Expand
September 12, 2019

Lego’s Growth Strategy: How the Toy Brand Innovated to Expand

Lego has been delighting kids (and bringing pain to grownups’ feet) for close to 90 years. They’ve always been a towering giant in the toy industry, but in the last couple of years,  they’ve had to radically rethink their brand growth strategy to compete with challengers in the space and digital offerings. It makes interesting […]

Creative Spotlight: August’s Standout Campaign
August 31, 2019

Creative Spotlight: August’s Standout Campaign

Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]

Age Is Just a Number: Why Age-Agnostic Marketing Works
August 12, 2019

Age Is Just a Number: Why Age-Agnostic Marketing Works

Let’s play a game. What interests would you associate with the following people:  Old lady… knitting Middle-aged man… golf Teenage girl… boybands It’s human nature to draw age-based stereotypes, but how accurate are they these days? When we ran a lifestyle survey of 2,000 consumers in the UK and the US, we found that only […]

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
August 08, 2019

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results

Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]

Nailing Niche Audiences – 5 Examples of Highly Targeted Campaigns in Action
August 08, 2019

Nailing Niche Audiences – 5 Examples of Highly Targeted Campaigns in Action

Great advertising is not always about achieving the widest reach – sometimes brands make a strategic decision to keep marketing small and personal. Highly targeted campaigns can help brands build an affinity with particular demographics – those identified as being their most valuable customers. This generates a greater return on marketing spend, with higher rates […]

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns
July 31, 2019

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views […]

90s Nostalgia: 6 Times Advertising Took Us Back in Time
July 29, 2019

90s Nostalgia: 6 Times Advertising Took Us Back in Time

Cycling shorts, bumbags, bucket hats… is this a list of must-have fashion items from a recent style magazine or is it the clothing we’re sporting in those embarrassing 90s photos? It’s both! Just like the 90s is making a come back in our wardrobes, the influences of the decade are also returning to our screens. […]

How to Build a Killer In-House Creative Team
July 23, 2019

How to Build a Killer In-House Creative Team

About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency?  If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise […]

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]