Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again
July 10, 2019

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again

Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition.  Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think […]

How Brands Can Tap into the Challenge Mentality and Win
July 02, 2019

How Brands Can Tap into the Challenge Mentality and Win

Can your brand motivate people to get up off the sofa and do something positive for themselves? Inspiring people to make a change to their lives is an incredible thing – and there couldn’t be a better time to adopt this kind of motivational messaging.  A recent study carried out by Attest showed more than […]

Curious Minds: An Interview with Mark Walker, CRO
June 20, 2019

Curious Minds: An Interview with Mark Walker, CRO

Scale-ups around the world have one word on their lips: growth. Attest is no different, in fact we recently united our sales and marketing teams into a single Growth Team. A force to drive our own growth and to help our clients grow their brands in turn. It’s the brain-child of our Chief Revenue Officer, […]

5 Ways Your Brand Can (and Should) Use Big Data
June 20, 2019

5 Ways Your Brand Can (and Should) Use Big Data

Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands
April 10, 2019

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands

Does your brand have a purpose? Nearly 40 marketers attended our Purpose event, which took place at Attest Headquarters in London, where they heard from purpose-driven brands including Transferwise, ethical chocolate brand Tony's Chocolonely and Daye, a subscription service for hemp CBD-infused tampons.

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder
November 20, 2018

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder

How do the behaviours of homeowners differ from those of renters? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at these two groups, to better understand what makes them tick, and how brands can successfully target them.

Consumer Trends: Children’s Products and How To Advertise to Parents
August 28, 2018

Consumer Trends: Children’s Products and How To Advertise to Parents

How do parents behave? What are their buying habits and interests? And which brands resonate most with them? Attest's Consumer Index takes an in-depth look at this specific group, to better understand what makes them tick, and how brands can successfully target them.

10 Brand Health Metrics You Need To Know
July 23, 2018

10 Brand Health Metrics You Need To Know

What are the ten most important metrics you should be using to measure your brand health? We have the answer. With these simple and easy-to-calculate data points, you’ll get a good sense of where the needle currently is, and what you can do to nudge it in the right direction.

Luxury Brand Industry Index Q2
April 26, 2018

Luxury Brand Industry Index Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.