Mark Walker

Leads marketing, where his mission is to educate and inspire businesses to get closer to their customers and use that understanding to grow faster.
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Recent Posts

Gaming & Gambling Industry Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the gaming & gambling sector, as determined by real consumers.
3 minute read

Luxury Industry Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the luxury sector, as determined by real consumers.
3 minute read

Consumer Attitudes to Public Private Partnerships in the Wake of Carillion

As the fallout from Carillion's callapse into liquidation continues, we wanted to see how consumer attitudes towards Public Private Partnerships in general might have shifted. 
1 minute read

Health & Wellness Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.
2 minute read

5 Perspectives on The Brands to Watch in 2018

Who's going to stand out this year? Will brands that took a battering in 2017 make a statement in 2018? Will it be the year of challenger brands or incumbents? To bring you answers to these questions ...
9 minute read

Snacks Brand Index 2018 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.
3 minute read

5 Things That the Strongest Brands Focus on

Nothing lasts forever.
5 minute read

The Impact of Brand on Digital and Performance Marketing

A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...
6 minute read

How British Brands Are Perceived in the UK and USA

When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
2 minute read

20 Questions to Supercharge Your 2018 Strategic Planning

As 2018 looms large over us, many businesses will have completed much of their strategic planning for the year ahead. But how much of it was based on direct consumer feedback from your target ...
4 minute read
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