Hannah Kate Kelly

Recent Posts

Entertainment Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers.
1 minute read

Can Politics and Business Mix

The perils of getting involved with politics are well known. The political landscape is inherently divisive, often highly emotive, and prone to shifting unrecognisably from week to week. For ...
5 minute read

Holidays & Travel Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holidays & Travel sector, as determined by real consumers.
1 minute read

Not On Purpose: 6 Times Parody Highlighted Problems with Purpose

Promoting purpose can be a great way to get behind something bigger than just business. However, there’s a fine line to tread between being authentic and being disingenuous.
6 minute read

Restaurant & Fast Food Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
1 minute read

Serve a Purpose: Finding your Brand When it’s Lost its Way

Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early ...
7 minute read

Finance Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Finance sector, as determined by real consumers.
1 minute read

5 Purpose-driven bands that are killing it (and what you can learn from them)

7 minute read

Snacks Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
1 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
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