Beth McGarrick

Recent Posts

Health & Wellness Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
1 minute read

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation

What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals.
10 minute read

Alcohol Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Alcohol sector, as determined by real consumers.
3 minute read

Best of Attest in 2018

This year alone, we’ve published over 220 blog posts, which have been read 250,000 times. Four to five times a week we published articles on research strategy, consumer behaviours and emerging ...
8 minute read

How to Take Your Research International

By the year 2020, according to Cisco, more people will have mobile phones than will have access to electricity. It’s estimated that, by this milestone, 5.4 billion people will have a mobile phone in ...
6 minute read

Consumer Trends: Subscription Boxes and How to Secure Serial Spend

The Attest Consumer Trends Reports are in-depth explorations of a predefined consumer group. Consumers who self-identify with the behaviours or demographic categories of this group are surveyed and ...
3 minute read

Entertainment Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers.
2 minute read

Christmas Adverts: How to Maximise Their Impact by Pre-Testing

A brief history of the Christmas TV advert Cast your mind back to 2007. Gordon Brown stepped into the role of Prime Minister, Charlie bit his older brother’s finger and became one of the best known ...
7 minute read

Quotas: What They are and What They Mean for Your Surveys

  Have you ever launched a survey, and wondered who might answer it? Clearly, not being sure how many responses you might get, or how representative of your audience they will be, is not a great way ...
5 minute read

Furniture & Homewares Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Furniture & Homewares sector, as determined by real consumers.
2 minute read
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