Beth McGarrick

Recent Posts

10 Key Learnings from the Webinar: How to 10x Your Creative Impact

Back in February our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev, Field Marketer at Bynder. Both are seasoned B2B marketers and creatives, with an understanding of the struggles ...
7 minute read

Appliances & Electronics Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Appliances & Electronics sector, as determined by real consumers.
1 minute read

6 Steps to Turn Consumer Data into Useful Profiles: Interview with Attest Centre of Excellence

What is ACE? The Attest Centre of Excellence (ACE) serves as a hub of best practice and research advice for those wanting to gather consumer data on Attest. To most people outside of the insight ...
4 minute read

Furniture & Homewares Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Furniture & Homewares sector, as determined by real consumers.
1 minute read

50 Powerful Questions for Market & Audience Profiling

What would someone need to know about you in order to really ‘get’ you? Where you live? Maybe. Where you were born? Unlikely. What you love, like and loath? Probably.
5 minute read

2018 Q4 New Feature Roundup: cross-device editing, dashboard refresh and more

We released some exciting new stuff in 2018 while also improving the existing experience, to ensure that Attest’s platform is intuitive, smart and enjoyable to use. This past quarter we did this by ...
3 minute read

Sports Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
1 minute read

Moving from Insights to Action: How to apply your new segmentations to media buying

If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. The two go hand-in-hand; segmentations instruct brands who buys their products, and media ...
4 minute read

Luxury Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
1 minute read

How to Move Beyond Demographics with Psychographic Questions

This isn’t the first time we’ve written about the importance of segmenting your consumer base. Demarcating based on key factors like age, gender and location can mean the difference between a ...
6 minute read
1 2 3 4 5