How it works
By Use Case
New product development
US shopper trends report
UK shopper trends report
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Earlier this week, we ran a webinar, 'The UK Public's Reaction to the Coronavirus', where we talked through the results of our UK-based surveys. We had plenty of follow-up questions, so we've compiled this blog to answer them.
At Attest, we’re in the unique position of getting a lot of data from consumers, really quickly. In a time of unprecedented uncertainty, that data can do a whole world of good.
We’ve been running surveys aplenty to thousands of consumers since the outbreak of the novel coronavirus, and producing content to help inform on how consumer behaviour may be changing in the wake of a global pandemic.
Earlier this week, we ran a webinar, ‘The UK public’s reaction to the coronavirus’, where our product manager Stephanie Le Geyt talked through the results of our UK-based surveys. We had plenty of follow-up questions, so we’ve compiled this blog to answer them. And if you missed the webinar, don’t worry! You can still watch it here:
The UK public’s reaction to the coronavirus
Join group product manager, Stephanie Le Geyt, as she dissects the key findings from Attest’s survey on the UK public’s reaction to coronavirus.
A: Of the people who said “no” to this question on social distancing, 43% of them are still going to work; the ones who are either not working or working from home are more likely to not be an at-risk group and are less worried about catching it themselves.
A: Yes, of the 73.4% of people who said they intend to limit their social interactions, 43% were women, vs. 30% men.
A: Only 11.8% of respondents said they would not limit social interactions with others; of this 10% were 20 years old or younger. If we extend this to cover up to 25 is increases to 27%. However, the bulk in terms of age group falls between 26-50 year olds – so while age is a factor, it’s not restricted to ‘younger’ people.
A: We have seen that 20% of people are now shopping online more than they were previously. However, as of now, the majority of respondents (54%) have said their shopping habits remain unchanged. This is definitely something Attest can help you track and monitor if it’s of interest to you. Feel free to get in touch.
A: The targeting and the sample size changed throughout the surveys.
A: We haven’t looked yet on how businesses are approaching PR – however this is something we can look into if it is of interest. Do reach out and we can look into it further!
A: Reaching out to the UK government is definitely on the list! We want to make sure we’re giving this information to whoever would find it helpful.
A: For this study, we have focused on what are people worried about and how anxious they are feeling about COVID-19; there are definitely other emotions at play, and the fact that not everyone was very anxious or worried about all the areas we explored does indicate areas of optimism and hope. It’s something we absolutely plan to look into. Feel free to reach out if it’s of interest.
A: Not within this data-set, but it is definitely something we can look into. We have full reports on consumer behaviour in the finance industry, with samples from both the UK & the US – we’ll likely use this data as a baseline to compare how finance-oriented behaviour is changing in the wake of the virus.
You can find the UK future of finance report here, and the US future of finance report here.
A: We’ve published the first set of results here. We’ll be writing follow-up content with new results as they come in, and sharing them on our social media platforms – primarily LinkedIn and Twitter. We’ll also be starting up a dedicated email newsletter for those who want these survey results, and related content from around the web, sent directly to their inbox weekly.
A: Over 40% of those who said no, are still working so they have less choice in limiting social interactions. Of the ones that are either out of work or WFH the majority is have said they are not high risk (63.8%) and almost 1/3 believe COVID-19 is not affecting them now or will in future.
A: Almost certainly – we’ve already seen some of the changes in people’s shopping habits regarding food, and it’s very likely that these changes will effect other sectors as well. We haven’t looked specifically at clothing in these surveys, but it is certainly something we can do if it is of interest. Please do reach out and we can speak further.
Join group product manager, Stephanie Le Geyt, as she dissects the key findings from Attest’s survey on the UK public reaction to coronavirus.
Senior Events Manager
4 min read
6 min read
5 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other