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Which holiday and travel brands are winning the battle for consumers' attention and admiration? Check out our latest Holidays and Travel Brand Index to discover the top 10 brands in the sector ranked by Total Brand Equity, and key takeaways for the industry based on how metrics have changed since last quarter.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holidays & Travel sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
Learn more about why we believe this is the best methodology for Brand Intelligence.
To determine the Holidays & Travel Brand Index, we look at three things.
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65. Click to view report
The Full Report
The report includes:
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
Click to view report
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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