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2023 US food & beverage trends
2023 UK food & beverage trends
2023 UK consumer trends report
2023 US consumer trends report
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Every quarter we survey British consumers on their brand awareness and preferences in relation to the health and wellness industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive even deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 Health & Wellness Brand Index Report, click below:
To compile this quarter’s Health & Wellness Brand Index below, we looked at three things:
Healthy habits can be hard to maintain. We’ve all been there; pledging to eat less sugar, run more or (once and for all) give up smoking. Whether consumers stick to their desired habits for long or not, they’ll need the help of brands to give it their best go. Their favourite fizzy drink brands may help by reducing the added sugar in their recipes, or sports apparel brands may do more to represent all bodies (like Nike did!), for instance.
With health and wellness an increasingly important priority for consumers, we dive into the industry and measure consumer sentiment towards the brands involved in helping their customers create and maintain healthy habits.
Each quarter we ask consumers to rank the top 10 health and wellness brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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