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Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
For the Entertainment Brand Index, we look at three things:
Our data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
To jump straight to our 2019 Entertainment Brand Index Report, click below.
Entertainment is a big industry in the UK. Most of what consumers do when they’re not working or studying can fall within the Entertainment sector, meaning it’s broad-ranging and competitive. After all, there’s only so many spare hours in the day that brands can compete for. Whether consumers prefer to lounge in front of their flat screen TVs, fight baddies from behind a computer screen, or indulge in over-priced popcorn at the cinema, this Entertainment Brand Index covers the top 10 brands consumers turn to when they want to switch off and unwind, as determined by consumers themselves.
Each quarter we ask consumers to rank the top 10 entertainment brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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