How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Creative testing
Market analysis
New product development
By Role
Marketers
Insights professionals
The squeezed consumer 2023 (US)
The squeezed consumer 2023 (UK)
2023 UK media consumption report
2023 US media consumption report
Academy
Templates
Help center
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
Every quarter we survey British consumers on their brand awareness and preferences in relation to the Appliances & Electronics industry. Our latest insights into this industry are detailed in this article. In Q1 we dived even deeper into the data, to create an in-depth report on the state of the industry.
To jump straight to our 2019 Appliances & Electronics Brand Index Report, click below.
To compile this Brand Index, we look at three things:
Our second Appliances & Electronics Brand Index gives us the first opportunity to track changes in the market over time. When products in this category are valued for their longevity and durability, will consumer sentiments change considerably quarter-on-quarter? Or will we find a market that remains stable over time, with perhaps only considerable shifts in Q4, peak present-buying time for many consumers?
Each quarter we ask consumers to rank the top 10 appliance and electronics brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The 2019 report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Appliances & Electronics sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Content Team
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members. Attest's platform makes gathering consumer data as simple and actionable as possible.
6 min read
11 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest. Privacy Policy.
You're now subscribed to our mailing list to receive exciting news, reports, and other updates!