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Mark
Walker

ABOUT Mark

LATEST POST
Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data
Innovation

Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data

Event date February 11, 2020

7 min read

Listening to your customers isn't that risky, right? Wrong. Only listening to your customer data means you're missing out on the insights that will drive your brand to be exceptional - and that's the premise of the innovator's dilemma.

Mark Walker
 

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