Marketing

ABOUT Beth

Beth was Attest's first Product Marketer, and spends all day every day chatting about our game-changing product to anyone who'll listen (and often those who aren't listening). She writes everything from product copy through to thought leadership, though her favourite thing to write is a witty tweet about Love Island.

LATEST POST

5 Biggest Challenges Facing Marketers in 2020

January 06, 2020

7 min read

We rounded out last year with a survey to senior marketing and brand professionals from B2C brands, asking them what challenges they’re facing, in the hopes of bringing insight and reassurance to marketers in the same boat in 2020. Discover the top 5 hurdles UK marketers are facing.

Beth McGarrick

Senior Product Marketing Executive

Strategy

How to Disrupt an Established Category: Bought By Many’s Data-Driven Strategy

December 04, 2019

9 min read

Bought By Many are no strangers to disruption, they're a challenger brand making waves in the pet insurance industry. We spoke to their Content Marketing Manager about his data-led approach to strategy.

Beth McGarrick

Senior Product Marketing Executive