Alexandra Aquino
Articles written by Alexandra Aquino
Guide
Pet food market segmentation: 9 bite-sized pet market demographics
Pet
12 min read
Guide
A guide to primary vs secondary market research: the differences and how to conduct them
10 min read
Guide
24 brand image survey questions for real insights
Brand tracking
16 min read
Guide
How to conduct market research for healthcare
Brand tracking
12 min read
Guide
Shopper insights: A guide to making data work for you
Consumer profiling
10 min read
Guide
10 Sample survey questions for a tasty new food product
Food & beverage
12 min read
Guide
Market research for new product development in 6 steps
New product development
15 min read
Guide
9 real-world concept testing examples
Creative testing
14 min read
Guide
A practical guide to analysing the competition in a product category
Market analysis
15 min read
20 Brand tracking questions every brand manager should ask
25 min read
How to measure your brand health
What is brand integrity and why is it important?
Brand tracking
10 min read
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