What is Audio Testing?
Audio Testing answers questions such as: does your messaging stand out to those listening passively? How memorable are your jingles and straplines? Do your key customers consume media audibly? Is the level of personalisation of your dynamic audio acceptable?
Good audio tests should:
- Reveal the winners of A/B tests
- Indicate which messaging cuts through the noise to reach consumers
- Rate the recall of existing audio advertising campaigns
- Validate the move to advertising with this format