Hey team AA! 🚗

We’re Attest. A consumer research platform who’ve been working with your brand for the past three years to help you grow – without the guesswork.

On Attest, you can connect with 125 million consumers across 59 markets. An easy to use survey builder gives you results within days not weeks, and our interactive results dashboard brings key insights to the surface to help you make those big decisions.

The support of your personal research team ensures every project produces the results you need. Natasha, your Customer Success Manager and Jacob, your Customer Research Manager are always here to help.

Natasha Hutchinson

Jacob Barker

Contact your customer team

“I love working with The AA. They’re a hugely innovative brand and constantly looking for the next big opportunity.”

Natasha Hutchinson, Principal Customer Success Manager, Attest

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We ran a complimentary consumer research survey to understand travel preferences when booking a holiday within the UK

A nationally representative sample of 1000 UK consumers responded within 2 days. We’ve listed some key findings below – you can also view the free survey in full to dig into the demographics and uncover insights that can inform brand campaigns.

63.4%

Of consumers prefer to travel via car when taking a staycation in the UK, citing freedom and flexibility as their main reasons.

Roadworks

And getting stuck in traffic are the top concerns drivers have ahead of their holiday. While keeping passengers entertained during the journey is the least of their troubles.

Music vs Podcasts

Consumers would prefer to listen their own music instead of listening to the radio or a podcast.

How we’re already helping The AA win

Natasha and Jacob work with the Customer Communications and Consumer Duty teams at The AA on a range of research projects. Take a look on the right at what’s been launched!

Consumer Duty

Use case

The AA consumer duty team used Attest for a large research project ahead of new FCA regulations.


Comms testing

Use case

Using the Attest platform to gain insights and data to inform communications decisions that put the customer first.


Key features we know you’ll love

Why should you join the teams already using Attest, or explore some new projects? Here’s a few key features that are already helping The AA understand more about consumers than ever before.

Crosstabs

Identify key differences between demographics, questions and survey waves with custom Crosstabs. And easily spot important results with the statistical significance feature.

PR & Marketing

Get ahead of competitors and inform campaigns using market analysis and consumer research. Remove doubt from any campaign using our simple creative testing templates.

Translations

Multi-market research

Send identical surveys in one go to multiple audiences in multiple languages. And you can easily compare your results side-by-side in your dashboard.

How Ocado made a magical partnership with Disney

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How Manscaped measured brand perception to inform pricing.

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How Barrows developed an impressive new business pitch

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Content we think you’ll find useful

Attest’s fourth annual consumer trends report shows you how the needle has shifted on key consumer behaviours.

Get access to data from 1,000 UK consumers to help direct your strategy for 2024. Fill in your details to download your copy now!  

Read the US report Read the UK report

Want in? We’ll show you how easy it is!

Get in touch with Natasha
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