# Attest vs. Toluna - URL: https://www.askattest.com/attest-vs-toluna - Published: 2026-06-02 - Updated: 2026-07-16 - Description: Fast, reliable consumer insights. No incidence-rate pricing. No analysis slog. Just answers you can stand behind. Data quality you can defend Layered AI, machine learning and human checks. Every result stands up to scrutiny so you share findings with confidence.… --- - Why teams switch from Toluna to Attest # Research without the wait or the surprises ## Fast, reliable consumer insights. No incidence-rate pricing. No analysis slog. Just answers you can stand behind. Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ### Insight without the doubt Real audiences, predictable costs and support that never costs extra. #### Hundreds of panels, not one Best-in-class panels mean broader reach, less fatigue and results you can trust. [Data quality](/data-quality) #### Flat cost, no surprises One flat audience cost no matter who they are. No incident rates, no budget blowout. [Pricing](/pricing) #### Expert support, always A strategic research partner to help you maximize your research goals. [Platform overview](/platform-features) ### Data quality you can defend Layered AI, machine learning and human checks. Every result stands up to scrutiny so you share findings with confidence. - [Data quality](/data-quality) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Column-1-1024x1024.png?strip=all) ### Fast insights. Deeper answers. Launch in minutes, results in hours. Build surveys intuitively, see results instantly and let Compass surface what matters. - [Compass AI](/compass) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/back-every-retail-pitch-1024x1024.png?strip=all) ### Quant and qual, connected Quant surveys and AI-moderated interviews with real consumers. The what and the why, connected fast. - [Platform overview](/platform-features) #### Other brands who’ve used Attest - [See all case studies](https://www.askattest.com/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/01/reddit-3-712x788-1.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-reddit-square-black.svg) ### How Reddit uses insights to prove its competitive value Read case study ](https://www.askattest.com/customers/reddit) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/08/cs-demo5.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/08/company-us-cotton-square-black.svg) ### How U.S. Cotton moved from broad demographics to behavior-based personas Read case study ](https://www.askattest.com/customers/u-s-cotton) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/08/bugaboo-1-1.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/08/company-bugaboo-square-black.svg) ### How Bugaboo optimized the propositions for three new baby strollers Read case study ](https://www.askattest.com/customers/bugaboo) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/03/Trustpilot-ipad.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-trustpilot-square-black.svg) ### How Trustpilot pulled the levers on brand affinity Read case study ](https://www.askattest.com/customers/trustpilot) No case studies found. Try a different search or filter. Load more case studies ### Solutions for forward-facing brands Discover how Attest supports different teams, projects and industries. [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder. - Brand tracking - Creative testing - Pre/post campaign measurement - PR [See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all) [](https://www.askattest.com/category-research)### Category research Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption. - Consumer profiling [See Category research](https://www.askattest.com/category-research) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all) [](https://www.askattest.com/product-development)### Product development Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle. - Category research - Concept testing - Retail pitch [See Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all) [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof. - Consumer profiling - Creative testing - Campaign tracking [See Ad sales pitch](https://www.askattest.com/ad-sales-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all) [](https://www.askattest.com/retail-pitch)### Retail pitch Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes. - PR and content pitch - Creative testing [See Retail pitch](https://www.askattest.com/retail-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/brand-tracker) #### Brand tracking [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking [](https://www.askattest.com/concept-testing) #### Concept testing [](https://www.askattest.com/consumer-duty) #### Consumer duty [](https://www.askattest.com/creative-testing) #### Creative testing [](https://www.askattest.com/consumer-profiling) #### Consumer profiling [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all) #### For insights teams Run fast, reliable research without long agency timelines. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all) #### For brand teams Track brand health and stay ahead of competitors. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all) #### For marketing teams Measure brand performance and test campaigns. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all) #### For product teams Validate concepts and understand customer needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100) #### Food & Beverage ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100) #### Media & Entertainment ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100) #### Financial Services ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100) #### Consumer Goods ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Expert-Support.svg) ## Strategic support from real researchers Your dedicated research partner can help with everything from research planning and interview design to strategic insights. - [Get in touch](https://www.askattest.com/book-a-demo) ### Frequently asked questions #### How does Attest compare to Toluna?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest and Toluna are both consumer insights platforms but differ in three important ways: panel approach, pricing model and analysis capability. Attest aggregates across hundreds of panels for broader, fresher reach. Pricing is flat no matter who your audience is. And Compass, Attest’s AI co-pilot, surfaces key findings and trends instantly — so you spend less time in spreadsheets and more time acting on insight. #### Is Attest easier to use than Toluna?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest is built for fast, intuitive research. Surveys launch in minutes, results come back in hours, and multi-market dashboards give you a clear view across every region without the slow load times or manual cross-tab work that researchers often report with other platforms. #### How does Attest pricing compare to Toluna?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest charges one flat audience cost regardless of who or where your consumers are. There are no incident rate calculations, no per-completion surprises and no need to negotiate cost on a survey-by-survey basis — so research budgets stay predictable and planning stays simple. #### Does Attest include expert research support?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Yes. Every Attest customer gets a dedicated research manager included as standard — no premium tier required. Your research manager helps with survey design, methodology decisions and interpreting results, acting as a strategic partner on every project. #### How does Attest handle analysis and reporting?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Compass, Attest’s AI co-pilot, surfaces statistically significant differences, meaningful trends and key findings automatically. Multi-market dashboards let you compare results across regions in one view, and shareable boards mean every stakeholder sees the story without you building a separate deck.