# Attest vs. Appinio - URL: https://www.askattest.com/attest-vs-appinio - Published: 2026-06-02 - Updated: 2026-07-16 - Description: Quantitative surveys and AI-moderated interviews with real consumers. The depth and speed your research needs, without synthetic shortcuts. Analysis that goes as deep as you need Automated key findings for an immediate read, plus a full analysis suite to cut… --- - Why teams switch from Appinio to Attest # Real people should fuel your decisions ## Quantitative surveys and AI-moderated interviews with real consumers. The depth and speed your research needs, without synthetic shortcuts. Trusted by top global brands 150M+ consumers 59 global markets ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/g2-logo.svg)4.5/5![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star.svg)![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/star-half.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/fujifilm.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-flo-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/jcdecaux.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/04/netflix.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/company-asos-square-black.svg) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-nandos-square-black.svg) --- ### Built on real consumer understanding Real consumers, AI that earns its place and pricing that never surprises. #### Multi-market reach Reach 150M people across 59 markets and delivers results in hours, not days. [Data quality](/data-quality) #### Flat cost, no surprises One flat audience cost no matter who they are. No incident rates, no budget blowout. [Pricing](/pricing) #### AI that earns its place Remove manual work on survey creation and analysis. Save time for insight. [Compass AI](/compass) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/understand-your-category-1024x1024.png?strip=all) ### Analysis that goes as deep as you need Automated key findings for an immediate read, plus a full analysis suite to cut data, run crosstabs and build shareable Boards. - [Platform overview](/platform-features) ### Your always-on research co-pilot Compass designs surveys, interrogates results and surfaces the insights that matter most. - [Compass AI](/compass) #### Other brands who’ve used Attest - [See all case studies](https://www.askattest.com/customers) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/01/reddit-3-712x788-1.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-reddit-square-black.svg) ### How Reddit uses insights to prove its competitive value Read case study ](https://www.askattest.com/customers/reddit) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/08/cs-demo5.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2025/08/company-us-cotton-square-black.svg) ### How U.S. Cotton moved from broad demographics to behavior-based personas Read case study ](https://www.askattest.com/customers/u-s-cotton) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/08/bugaboo-1-1.png?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/08/company-bugaboo-square-black.svg) ### How Bugaboo optimized the propositions for three new baby strollers Read case study ](https://www.askattest.com/customers/bugaboo) [ ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2023/03/Trustpilot-ipad.jpg?strip=all) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/company-trustpilot-square-black.svg) ### How Trustpilot pulled the levers on brand affinity Read case study ](https://www.askattest.com/customers/trustpilot) No case studies found. Try a different search or filter. Load more case studies ### Solutions for forward-facing brands Discover how Attest supports different teams, projects and industries. [](https://www.askattest.com/brand-and-campaign-effectiveness)### Brand and campaign effectiveness Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder. - Brand tracking - Creative testing - Pre/post campaign measurement - PR [See Brand and campaign effectiveness](https://www.askattest.com/brand-and-campaign-effectiveness) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-brand-campaign_1x.png?strip=all) [](https://www.askattest.com/category-research)### Category research Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption. - Consumer profiling [See Category research](https://www.askattest.com/category-research) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-category-research_1x.png?strip=all) [](https://www.askattest.com/product-development)### Product development Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle. - Category research - Concept testing - Retail pitch [See Product development](https://www.askattest.com/product-development) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-product-development_1x.png?strip=all) [](https://www.askattest.com/ad-sales-pitch)### Ad sales pitch Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof. - Consumer profiling - Creative testing - Campaign tracking [See Ad sales pitch](https://www.askattest.com/ad-sales-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-ad-sales-pitch_1x-1.png?strip=all) [](https://www.askattest.com/retail-pitch)### Retail pitch Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes. - PR and content pitch - Creative testing [See Retail pitch](https://www.askattest.com/retail-pitch) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/06/Obj-retail-pitch_1x.png?strip=all) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/brand-tracker) #### Brand tracking [](https://www.askattest.com/campaign-planning-and-tracking) #### Campaign tracking [](https://www.askattest.com/concept-testing) #### Concept testing [](https://www.askattest.com/consumer-duty) #### Consumer duty [](https://www.askattest.com/creative-testing) #### Creative testing [](https://www.askattest.com/consumer-profiling) #### Consumer profiling [](https://www.askattest.com/pr-and-content-pitch) #### PR & content pitch [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/insights-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-insights-teams.png?strip=all) #### For insights teams Run fast, reliable research without long agency timelines. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/brand-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-brand-teams.png?strip=all) #### For brand teams Track brand health and stay ahead of competitors. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/marketing-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-marketing-teams.png?strip=all) #### For marketing teams Measure brand performance and test campaigns. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/product-teams)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/For-product-teams.png?strip=all) #### For product teams Validate concepts and understand customer needs. ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) [](https://www.askattest.com/food-and-beverage)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Food-Beverage.png?strip=all&fit=100%2C100) #### Food & Beverage ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/media-and-entertainment)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Media-Entertainment.png?strip=all&fit=100%2C100) #### Media & Entertainment ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/financial-services)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Financial-Services.png?strip=all&fit=100%2C100) #### Financial Services ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [](https://www.askattest.com/consumer-goods)![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Consumer-Goods.png?strip=all&fit=100%2C100) #### Consumer Goods ![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/card-feature-chevron.svg) [Talk to sales](https://www.askattest.com/book-a-demo) ![](https://emx2zzfzxax.exactdn.com/wp-content/uploads/2026/05/Expert-Support.svg) ## Strategic support from real researchers Your dedicated research partner can help with everything from research planning and interview design to strategic insights. - [Get in touch](https://www.askattest.com/book-a-demo) ### Frequently asked questions #### How does Attest compare to Appinio?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest and Appinio are both agile research platforms but differ in three important ways: panel approach, AI philosophy and pricing model. Attest aggregates across hundreds of panels for broader, higher-quality reach. AI is built around real consumer interviews and a genuine co-pilot, not synthetic personas. And pricing is flat no matter who or where your audience is. #### Does Attest use synthetic audiences?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) No. Every Attest insight comes from a real person. Attest Explore delivers AI-moderated interviews with real consumers, and Attest Measure reaches 150 million people across 59 markets through hundreds of vetted panel partners. No synthetic shortcuts. #### How does Attest pricing compare to Appinio?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest charges one flat audience cost regardless of who or where your consumers are. Appinio’s pay-as-you-go model can get expensive quickly, particularly for niche audiences or high-volume research. With Attest, the cost you plan for is the cost you pay. #### How does Attest handle multi-market research?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest supports fully localised surveys across 59 markets in 70 languages — not just translations. Methodology, audience targeting and analysis tools are all tailored to each market, with a single dashboard for comparing results across regions. #### What analysis tools does Attest offer?![](https://emx2zzfzxax.exactdn.com/wp-content/themes/okd/static/img/accordion-chevron.svg) Attest combines automated key findings with a full manual analysis suite — crosstabs, stat sig, custom segments and shareable Boards. Compass, Attest’s AI co-pilot, surfaces the most important findings automatically so you spend less time in the data and more time acting on it.