Alcohol

The report includes:

  • The UK's leading alcohol brands for awareness, purchase intent and Net Promoter Score 
  • Overall brand strength and Total Brand Equity index
  • Industry averages and market dynamics
  • Key takeaways for the UK alcohol industry

This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 1st March 2018 - 6th March 2018.