Top US Consumer Trends for 2021 Marketing Planning

The world has changed. Wondering how to adjust your marketing strategy? We’ve got your back. In this free-to-download report, you’ll find tons of fresh data from 2,000 US consumers to help you plan effectively for 2021.

We’ve published an even more up-to-date Consumer Trends Report for 2022. Get the latest report!

Top US Consumer Trends for 2021 Marketing Planning

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What’s inside?

  • How people feel about brands and marketing right now
  • Changing social media habits and the best platforms for brands
  • New shopping behaviors and how retailers should be adapting to them
  • Popular lifestyle trends and how you can capitalize on them

Still not sure? Have a read…

Introduction

If 2020 has taught us anything, it’s that life can be unpredictable. Just when you have your marketing plan all mapped out, suddenly you’re faced with a strange, new landscape.  

Many routes to market are less profitable, shopping behaviors have changed drastically, and even consumer attitudes have shifted dramatically from where they were only months earlier. 

So what do you do? You can’t rely on your old knowledge to navigate your way through it – the goalposts have moved and the same roads no longer lead where they used to. You need to make fresh plans, but before you can do that, you have to get to know your new surroundings.

We’re here to help. In this report, you’ll find the very latest consumer data covering Americans’ current attitudes to brands and marketing, trends in shopping behavior and media consumption, and the issues that are close to their hearts. It also explores entirely new pockets of opportunity that are ripe for exploration. 

Get the full report